Social Media & Digital Engagement Marketing Manager

We are looking for a digital and social media marketing manager with deep expertise in platforms content creation analytics and paid social. This role will work handinhand with the Brand Core Marketing Specialist 360 to enhance campaign performance ensure message consistency and create integrated regional consumer experiences.

Key Responsibilities

• Design and execute the social media strategy for CARCAM aligned with Visas regional brand objectives.
• Support and manage Visas social presence together with the brand leads in the markets of Costa Rica Panama Guatemala Dominican Republic Jamaica Trinidad & Tobago and Puerto Rico.
• Partner closely with the 360 Marketing Specialist to align campaign messaging amplify brand initiatives across social and translate regional narratives into platformtailored content.
• Oversee multi-market content creation localization and deployment.
• Lead development of social assets: short videos storytelling educational content and alwayson campaigns.
• Build and manage paid social strategies including audience segmentation optimization and A/B testing.
• Collaborate with agencies creators and platform representatives (Meta TikTok YouTube X LinkedIn).
• Track performance metrics such as engagement reach sentiment conversions and share of voice.
• Translate insights from social analytics Google data media reports and transaction trends into action.
• Support digital partnerships and social components of cobranded initiatives.

This role significantly elevates Visas digital impact by working collaboratively with the 360-marketing role to build cohesive culturally relevant and highperforming campaigns.

This is a hybrid position. Expectation of days in office will be confirmed by your hiring manager.

Qualifications :

35 years in social media digital marketing or content strategy.
Deep knowledge of platform behavior formats audience targeting and performance optimization.
Strong experience with paid social influencer collaborations storytelling and emerging formats.
High analytical capability and data driven decision-making.
Ability to coordinate with agencies and multi-country teams.
Advanced English.
Competencies: creativity adaptability collaboration innovation precision

Additional Information :

Visa is an EEO Employer. Qualified applicants will receive consideration for employment without regard to race color religion sex national origin sexual orientation gender identity disability or protected veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.

Remote Work :

No

Employment Type :

Full-time