Brand Core Marketing Manager – Affluent Segment Focus
Share
Job Location:
Monthly Salary:
Posted on:
Yesterday
Vacancies:
1 Vacancy
Job Summary
We are seeking a Brand Core Marketing Manager with strong regional experience and a proven background in developing marketing strategies for Affluent and highvalue consumer segments. This role will play a critical part in shaping and executing Visas Affluent segment strategy across Central America and the Caribbean ensuring premium brand positioning sophisticated storytelling and highimpact integrated campaigns.
The role requires close collaboration with the social media & Digital Engagement led to ensure consistent elevated messaging across all channels and touchpoints.
Key Responsibilities:
- Support and lead the development and execution of the integrated marketing strategy for the Affluent segment across Costa Rica Panama Guatemala Dominican Republic Jamaica Trinidad & Tobago and Puerto Rico.
- Translate Affluent consumer insights into premium brand narratives propositions and experiences aligned with Visas global and regional brand guidelines.
- Design and execute 360 marketing campaigns (ATL digital social PR experiential partnerships) tailored to highvalue consumers.
- Ensure brand tone creative execution and consumer touchpoints reflect luxury exclusivity and premium value.
- Work closely with the social media & Digital Engagement Specialist to amplify Affluent strategies through refined content platformspecific storytelling and targeted paid media.
- Develop strategic briefs and manage creative media and experiential agencies with a strong focus on premium execution standards.
- Lead media planning and channel strategy with a clear Affluent mindset including contextual placements highimpact formats and datadriven targeting.
- Manage the regional marketing budget for Affluent initiatives ensuring efficient investment and ROI.
- Oversee performance measurement KPIs and reporting connecting insights from Visa transaction data research media and digital analytics.
- Build and manage strategic partnerships with luxury brands premium merchants and highend experiences aligned to the Affluent segment.
- Inspire and guide agency partners and internal stakeholders to deliver bestinclass premium marketing programs
This is a hybrid position. Expectation of days in office will be confirmed by your hiring manager.
Qualifications :
58 years of experience in brand marketing 360 marketing or segment marketing roles within multinational companies.
Demonstrated experience working with luxury brands premium products financial services or Affluent/high net worth consumer segments.
Strong understanding of Affluent consumer behavior motivations media consumption and decision drivers.
Ability to develop elevated brand positioning premium storytelling and differentiated consumer experiences.
Solid expertise across ATL digital paid media content marketing and performance measurement.
Preferably experience managing regional or multi market initiatives.
Advanced English required.
Professional Capabilities:
Strategic and analytical thinking with a strong consumercentric mindset.
Sensitivity to brand tone aesthetics and luxury communication standards.
Strong collaboration and stakeholder management skills.
Ability to lead through influence in matrixed regional environments.
Innovation attention to detail and high execution standards.
Additional Information :
Visa is an EEO Employer. Qualified applicants will receive consideration for employment without regard to race color religion sex national origin sexual orientation gender identity disability or protected veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.
Remote Work :
No
Employment Type :
Full-time
Key Skills
- Business Development
- Graphic Design
- Communication Strategies
- CRM
- Online
- Market Research
- Project Management
- SEO
- Content Marketing
- ROI
- Creative concepts
- Actionable Insights
- KPI
- Analytics
About Company
Visa (NYSE: V) is a world leader in digital payments, facilitating transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories. Our purpose is to uplift everyone, everywhere by being the best way to pay and b ... View more
