Campaign Measurement Analyst
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Job Location:
Johannesburg - South Africa
Monthly Salary:
Not Disclosed
Posted on:
10 hours ago
Vacancies:
1 Vacancy
Job Summary
Key Responsibilities
Campaign Measurement & Performance Analysis
- Measure and evaluate the effectiveness of marketing campaigns across digital paid media social and other channels
- Define and track campaign KPIs including reach engagement conversion and ROI
- Conduct pre- and post-campaign analysis including test-and-learn and uplift measurement
Reporting & Insights
- Translate complex data into clear insights and recommendations for marketing product and leadership teams
- Provide regular performance readouts deep-dive analyses and executive-ready summaries
- Build and maintain tracking dashboards and automated reports using tools such as Power BI
Attribution & Optimization
- Focus on evaluating the campaigns relative to business objectives/ROI
- Partner with media and campaign teams to drive continuous improvement
Data Management & Collaboration
- Work closely with data and insights team media agencies and marketing stakeholders
- Ensure data accuracy consistency and best-practice measurement standards
- Assist in developing measurement frameworks and experimentation methodologies
This is a hybrid position. Expectation of days in office will be confirmed by your hiring manager.
Qualifications :
Bachelors degree in Marketing Statistics Economics Data Science Mathematics or a related field
35 years experience in marketing analytics campaign measurement or performance analytics
Strong experience with:
Digital marketing platforms (Google Ads Meta Programmatic CRM/email)
Analytics tools
Data visualization tools (Power BI Tableau)
Strong understanding of marketing KPIs funnels and attribution concepts
Additional Information :
Visa is an EEO Employer. Qualified applicants will receive consideration for employment without regard to race color religion sex national origin sexual orientation gender identity disability or protected veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.
Remote Work :
No
Employment Type :
Full-time
Key Skills
- Accounts Assistant Credit Control
- Acquisition
- Helpdesk
- Fusion
- Data Analysis
About Company
Visa (NYSE: V) is a world leader in digital payments, facilitating transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories. Our purpose is to uplift everyone, everywhere by being the best way to pay and b ... View more
