Principal Software Engineer Digital Media

About the Role

We are looking for a high-impact Manager New Initiatives/Digital Media for a new vertical within our retail technology platform. Our platform empowers grocers to modernize their physical stores through Electronic Shelf Labels (ESLs) in-store printing and digital video screen campaigns.

This is a unique hybrid role where technical strategy meets business execution. You will determine the right technology at the right time to solve critical retailer pain points. You will start as a high-level Individual Contributor building the solutions that turn market opportunities into a scalable business before transitioning into a Technical Lead to scale the team.

The Challenge

We need a strategic thinker who knows that great engineering is about making the right choices not just writing code. You will constantly evaluate the trade-offs between integrating third-party partners to speed up time-to-market versus building bespoke solutions to create a competitive advantage. You will help us  ensure our technical investments directly support our path to profitability.

This role will partner with the Commercial and Sales teams to build technical demonstrations and proofs-of-concept that bolster sales efforts as well as provide technical consultation to GTM teams to help translate complex hardware capabilities into business value.

You will be working with our core stack ( Core MSSQL Azure) but you will also be dealing with the messy reality of physical retail environmentsintegrating with proprietary hardware debugging network issues in pilot stores and solving problems on the fly.

Who You Are

• The Pragmatic Perfectionist: You know what Clean Architecture looks like and you will set the standards for your future team. However you are willing to be flexible and create quick solutions to unblock a pilot store launch. However you understand that clean code is useless if it solves the wrong problem.

• A Culture Builder: You arent just writing code; you are setting the tone for a future engineering team. You lead by example blending technical excellence with humility.

• A Full-Stack Solver: Your skills arent limited to the browser or the server. You are comfortable debugging an API tweaking a UI or reading hardware documentation to figure out why a device isnt handshaking.

• Champion of Stability: You design not just for functionality but for high scalability security and reliability. You will define the operational monitoring strategies that ensure our digital media ecosystem stays healthy across thousands of endpoints.

• The Product-Minded Technologist: You obsess over the Why before the How. You think about what drives real customer value and business impact not just what is technically interesting.

Key Responsibilities

• Lead the 0-to-1 Phase: Architect and develop software solutions for digital screens and ESL integrations operating initially as a single contributor.

• Hardware Integration: Collaborate with third-party hardware vendors to integrate their devices into our centralized platform.

• Pilot Support: actively support in-store pilots. This includes troubleshooting live production issues and deploying hotfixes to ensure customer success during critical rollouts.

• Strategic Evaluation: help leadership determine the technical viability of third-party partners versus building in-house solutions and provide the technical reality check that ensures our business goals are ambitious yet technically achievable.

• Team Scaling: As the product matures help hire onboard and lead a team of engineers establishing code quality standards CI/CD pipelines and development culture.

Qualifications :

Required Qualifications

• Bachelors degree preferably in Computer Science Engineering or related discipline.

• 7 years of professional software engineering experience.

•  Proven experience acting as a Lead Principal or Founding Engineer in a startup or high-growth environment.

• Strong proficiency in backend development (C#/.NET Java or Go) and frontend frameworks (Angular React or Vue).

• Experience with Cloud Architecture (Azure preferred AWS/GCP acceptable).

• Experience with SQL database design and optimization.

• Willingness to travel occasionally to pilot stores to troubleshoot hardware/software implementations.

Preferred Qualifications

• Stack Match: Deep expertise in Angular Core Microservices.

• Infrastructure: Experience with Azure Kubernetes Service (AKS) and Docker.

• Domain: Experience in Retail Tech IoT (Internet of Things) or Digital Signage software.

• Hardware: Experience integrating with serial devices sockets or proprietary hardware SDKs.

Why Join Us

• Autonomy: You will have significant influence over the architectural direction of a new product line.

• Impact: Your work will be visible in retail stores immediately.

• Growth: This is a leadership track role; you build the product then you build the team.

Additional Information :

The salary range for this position is $121800 - $162400/ year.

The hiring base salary range above represents what Avery Dennison reasonably expects to pay for this position as of the date of this posting. Actual salaries will vary within the range and in some circumstances may be above or below the range based on various factors including but not limited to a candidates relevant skills experience education and training and location as well as the job scope and complexity responsibilities and regular and/or necessary travel required for the position which may change depending on the candidate pool. Experienced Avery Dennison employees who are interested in this position and have questions regarding how the hiring range listed above may apply to them should contact their HR representative.  Avery Dennison reserves the right to modify this information at any time subject to applicable law. 

All qualified applicants will receive consideration for employment without regard to race color religion sex national origin sexual orientation gender identity disability protected veteran status or other protected status. EEOE/M/F/Vet/Disabled. All your information will be kept confidential according to EEO guidelines.

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Remote Work :

Yes

Employment Type :

Full-time