Category Activation Specialist
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Monthly Salary:
Posted on:
Yesterday
Vacancies:
1 Vacancy
Job Summary
Job Description
Are You Ready to Make It Happen at Mondelēz International
Join our Mission to Lead the Future of Snacking. Make It With Pride.
You support category planning teams by translating category plans for sales team execution.
How you will contribute
You will:
- Work with the category team to determine optimal portfolio assortment and high revenues activities
- Support with the formulation of customer plans and subsequent monitoring
- Coordinate and manage the commercial set-up of sales activation
- Provide customer channel and trade expertise and recommendations in the launch of new products
- Validate Launch Support Fees and track performance and complete reconciliation as required
- Prepare customer solutions (e.g. Tailor-made activations events) in a co-operation with the Customer Activation team
- Evaluate the execution of activities vs the plan - drivers implementation of learning into further activations
What you will bring
A desire to drive your future and accelerate your career and the following experience and knowledge:
- Organizing and prioritizing skills
- Problem solving
- Finding new and innovative solutions
- Teamwork
- Having an open mind and driving for results
- Customer and category knowledge a distinct advantage
More about this role
What you need to know about this position:
The Shopper Marketing Executive is the bridge between the Brand Teams vision and the Sales Teams reality. You will be responsible for winning at the first moment of truththe point where the shopper decides to pick a Dairy Milk or a pack of Tang over a competitor.
Core Mission: Convert brand strategy into high-impact Point-of-Sale Materials (POSM) manage the Trade Marketing budget with zero leakage and ensure that what is designed in the office gets installed correctly in different retail environments & ensure the tool being constructed has commercial viability behind it.
What extra ingredients you will bring:
We arent just looking for a coordinator; were looking for a Market Catalyst. The ideal candidate brings:
The Vendor Whisperer Edge: The ability to push vendors for better rates and faster turnaround times without sacrificing quality.
Eye for Aesthetics vs. Utility: Knowing that a display might look beautiful in a mock-up but wont fit on a standard Pakistani shop counter.
Hyper-Local Insights: Understanding how shopper behavior changes during peak seasons like Ramadan (for Tang) or Valentines/Eids (for Cadbury).
Commercial acumen: Understanding the business rationale of making a tool and taking decisions as per ROI of the tool.
Education / Certifications:
Minimum: Bachelors degree in Marketing Business Administration or a related field.
Preferred: MBA from a reputable institute
Job specific requirements:
Experience: 24 years in Trade Marketing or Shopper Marketing ideally within the FMCG sector.
Budgeting: Proficiency in Excel/SAP for tracking BTL (Below the Line) spends and ensuring ROI on trade tools.
Project Management: Proven track record of managing end-to-end POSM cyclesfrom design adaptation to vendor printing to warehouse dispatch.
Technical Skills: Basic understanding of retail audit data and the ability to read sales trends to justify marketing spends.
Travel requirements:
High Mobility: This is not a desk-only job. Requires 3040% travel within the Pakistan to conduct Market Execution Excellence audits.
Work schedule:
Standard: Monday to Friday 9:00 AM 6:00 PM.
Seasonal Flexibility: Must be willing to work extended hours or weekends during high-stakes periods
No Relocation support availableBusiness Unit Summary
Mondelēz International in the Middle East North Africa and Pakistan serves the Middle East and Africa markets as well as Australia New Zealand the UK and Canada. Headquartered in Dubai UAE we have more than 2600 employees working across seven plants and six commercial offices; we make bake sell and deliver our products to customers. We are market leaders in key snacking categories with iconic global and local brands including Cadbury Dairy Milk chocolate Milka Oreo and belVita biscuits Barni CakesTang powdered beverage Chiclets and Trident gum and Halls candy.
Mondelēz International is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race color religion gender sexual orientation or preference gender identity national origin disability status protected veteran status or any other characteristic protected by law.
Job Type
RegularCategory Planning & ActivationSalesRequired Experience:
IC
Key Skills
- Business
- Marketing
- Key Decision Makers
- Active Directory
- Customer Service
- Performance Evaluations
- Federal Regulations
- Communications
- Account Management
- Project Management
- Minimum Data Set
- Budget management
- Powerpoint
- Direct Reports
About Company
Mondelēz International, Inc. empowers people to snack right in over 150 countries around the world. We're leading the future of snacking with iconic brands such as Oreo, belVita and LU biscuits; Cadbury Dairy Milk, Milka and Toblerone chocolate; Sour Patch Kids candy and Trident gum. ... View more
