Shopper Marketing Manager & Category Strategy CZSKHU (mfx)
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Job Location:
Prague - Czech Republic
Monthly Salary:
Not Disclosed
Posted on:
Yesterday
Vacancies:
1 Vacancy
Job Summary
Job Description
We are seeking an experienced Shopper Marketing & Category Strategy Manager to lead our strategic initiatives across a cluster of CZ SK HU markets. This role is crucial for translating brand strategies into impactful retail activations that drive shopper engagement and deliver commercial objectives within the assigned territories.
Strategic Planning & Development:
Develop and implement comprehensive annual shopper marketing strategies and plans. This includes identifying key shopper insights market trends and retail opportunities to maximize category growth and brand presence across diverse trade channels.
Campaign Innovation & Execution:
Lead the end-to-end creation and optimization of innovative shopper marketing campaigns promotions and in-store activations. Ensure these programs are tailored to local market nuances while maintaining global brand guidelines and delivering a consistent brand experience.
Cross-Functional Collaboration:
Foster strong collaborative relationships with local Sales Category Brand Marketing and Trade Marketing & Category Planning & Activation teams. Work closely with external agencies and retail partners to ensure seamless execution and integration of shopper programs.
Budget Management & ROI:
Effectively manage and allocate shopper marketing budgets across CZ SK HU markets ensuring optimal resource utilization. Conduct post-campaign analysis to evaluate effectiveness measure ROI and derive actionable insights for continuous improvement.
Market & Shopper Insights:
Use data and insights to understand shopper behaviour motivations and path to purchase across the markets. Translate these insights into compelling strategies that influence purchase decisions and enhance the shopper experience at the point of sale.
Category Growth Strategy:
Develop and execute long term category growth strategies that align with overall business objectives concretely and minimally for TOP Customers.
Analyze market trends consumer and shopper insights and competitive landscape to identify growth opportunities.
Team:
Lead motivate and develop teams and direct reports to higher strategic and proactive level to achieve KPIs
What you will bring
A desire to drive your future and accelerate your career and the following experience and knowledge:
- Experience in a fast-moving consumer goods industry with experience working with grocery customers preferred
- Project management in a supply chain or commercial context
- Analytical skills
- Organizing and prioritizing
- Problem solving
- Finding new and innovative solutions
- Teamwork
- Customer and category knowledge a distinct advantage
How will you be rewarded
We pride ourselves on having a high performing and collaborative culture where we support your career and return for your commitment drive and enthusiasm we offer wide range of benefits such as:
Company car
Pension plan
Extra days off sick days
Fully covered life insurance
Pluxee cafeteria - 11.100- CZK / year
Meal vouchers
Multisport Card
and many more
We believe that diversity is the foundation of great results just like with our cookies. Thats why we create an open working environment where everyone can feel like themselves and we welcome anyone who wants to work with us.
Relocation Support Available
No Relocation support availableBusiness Unit Summary
We value our talented employees and whenever possible strive to help one of our associates grow professionally before recruiting new talent to our open positions. If you think the open position you see is right for you we encourage you to apply!
Our people make all the difference in our succes
Mondelēz International is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race color religion gender sexual orientation or preference gender identity national origin disability status protected veteran status or any other characteristic protected by law.
Excited to grow your career
We value our talented employees and whenever possible strive to help one of our associates grow professionally before recruiting new talent to our open positions. If you think the open position you see is right for you we encourage you to apply!
IF YOU REQUIRE SUPPORT TO COMPLETE YOUR APPLICATION OR DURING THE INTERVIEW PROCESS PLEASE CONTACT THE RECRUITER
Job Type
RegularCategory Planning & ActivationSalesRequired Experience:
Manager
Key Skills
- Marketing
- Data Visualization
- Tableau
- Customer Segmentation
- Microsoft Powerpoint
- Investment Banking
- Strategic Planning
- Financial Modeling
- Customer relationship management
- Management Consulting
- Google Suite
- Analytics
About Company
Mondelēz International, Inc. empowers people to snack right in over 150 countries around the world. We're leading the future of snacking with iconic brands such as Oreo, belVita and LU biscuits; Cadbury Dairy Milk, Milka and Toblerone chocolate; Sour Patch Kids candy and Trident gum. ... View more
