Performance Media Manager, Ali
Share
Job Location:
Monthly Salary:
Posted on:
Yesterday
Vacancies:
1 Vacancy
Job Summary
Job Title
Performance Media Manager AliJob Description
-- 预算与策略
-根据年度/季度销售目标拆解流量缺口制定天猫站内直通车万相台品专钻展超级直播等年度-季度-月度投放预算与节奏表
-结合平台大促/新品/会员日节奏输出人-货-场匹配打法明确不同阶段的投放目标曝光/拉新/转化/复购
--投放执行与优化
-独立完成账户结构搭建人群包圈选关键词/资源位/创意/出价策略制定
-每日监控数据按小时级调整出价预算与人群确保达成既定KPICTRCVRROICPA
-深度使用达摩盘数据银行策略中心沉淀高潜人群包并做A/B测试持续降低获客成本
--竞品洞察与流量反攻
-每日跟踪行业TOP10竞店流量结构关键词排名创意卖点输出竞品攻防报告 发现竞品薄弱流量入口长尾词时段地域资源位快速组织反攻抢量
How we work together
We believe that we are better together than apart. For our office-based teams this means working in-person at least 4 days per week.
About Philips
We are a health technology company. We built our entire company around the belief that every human matters and we wont stop until everybody everywhere has access to the quality healthcare that we all deserve. Do the work of your life to help the lives of others. Learn more about our business.
Required Experience:
Manager
Key Skills
- Arabic Speaking
- Access Control System
- B2C
- Account Management
- Legal Operations
- Broadcast
About Company
Philips has been revolutionizing lighting for over 125 years. We pioneered the world changing development of electric light and LED, and are now leading the way in intelligent lighting systems. Our deep understanding of how lighting positively affects people, enables us to deliver inn ... View more
