Marketing Specialist | Copperleaf IFS
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Job Location:
Monthly Salary:
Posted on:
2 hours ago
Vacancies:
1 Vacancy
Department:
Job Summary
Copperleafs software helps some of the worlds largest firms make better strategic decisions. We have a track record of delivering award-winning industry-changing solutions that enable our clients to build more resilient and sustainable infrastructure.
Were looking for a strategic and hands-on Marketing Specialist to join our growing marketing this role youll play a critical part in driving pipeline and accelerating revenue through targeted multi-channel campaignswith a strong emphasis on account-based marketing (ABM) digital acquisition and lead nurturing programs.
Youll work closely with our regional marketing manager sales and global marketing teams to identify growth opportunities execute campaigns and continually optimise for performance.
Key Responsibilities
Plan execute and optimize demand generation programs (email paid media webinars digital campaigns) to drive marketing-sourced pipeline across key markets.
Support and scale account-based marketing initiatives in collaboration with Sales and Marketing.
Coordinate content creation and messaging including emails landing pages speaker abstracts digital touchpoints and webinar materials.
Partner with the marketing team to amplify the lead-gen impact of physical and digital events.
Own campaign performance tracking (KPIs: MQL Engagement CTRs etc) and reporting using tools like Marketo Salesforce and other relevant platforms.
Manage pre- and post-campaign lead lists routing in CRM and follow-up coordination with sales and BDRs.
Qualifications :
4 years of experience in B2B demand generation or digital marketing ideally in the SaaS or tech space.
Hands-on experience with marketing automation platforms (e.g. Marketo Hubspot) and CRM systems (e.g. Salesforce).
Exposure to ABM tools and tactics (e.g. Demandbase 6sense LinkedIn Ads).
A collaborative proactive mindset with the ability to juggle multiple projects across markets and teams.
Fluent in English; additional European languages are a plus.
Additional Information :
What Were Offering
- Salary Range:CAD
- Flexible paid time off including sick and holiday
- Medical dental & vision insurance
- 401K with Company contribution
- Flexible spending accounts
- Life insurance and disability benefits
- Tuition assistance
- Community involvement and volunteering events
M/F/Disabled/Vet VEVRAA Federal Contractor. We are a Drug-Free Workplace. Interested candidates should apply at: qualified applicants will receive consideration for employment without regard to race color religion sex sexual orientation gender identity national origin disability or status as a protected veteran. VEVRAA Federal Contractor Equal Opportunity Employer
All qualified applicants will receive consideration for employment without regard to race color religion sex sexual orientation gender identity national origin disability or status as a protected veteran. VEVRAA Federal Contractor Equal Opportunity Employer
Remote Work :
Yes
Employment Type :
Full-time
Key Skills
- Digital Marketing
- Marketing
- Google Analytics
- Pardot
- HTML5
- MailChimp
- Marketing Automation
- Salesforce Marketing Cloud
- HubSpot
- Responsys
- Email Marketing
- Social Media Management
About Company
We are growing! At IFS we are constantly growing to deliver award-winning solutions to hundreds of partners and thousands of customers worldwide! We help companies who want to be their best when it matters most at their #momentofservice. Visit https://ifs.link/IzM0px to find out mo ... View more
