Senior Customer Marketing Manager Grenade
Birmingham - UK
Job Summary
Job Description
Are You Ready to Make An Impact
Grenade is an international active nutrition and lifestyle brand which has grown rapidly since its launch in 2010. Driven by its strong branding distinctive products and highly innovative approach Grenade has made an explosive impact in the FMCG Industry. Today Grenades Protein Bar is the UKs best-selling and we continue to innovate with our leading range of Shakes and performance nutrition.
Were looking for a Senior Shopper Marketing Manager who will be responsible for setting the strategic direction operating model and executional excellence of Customer Marketing across UK channels. You will lead a team of three Customer Marketing Managers ensuring best-in-class activation across Grocery Convenience Wholesale E-commerce and High Street while personally owning Tesco which is a key strategic growth priority for Grenade. Success in this role will include working with Marketing Sales and Brand ensuring that business growth is delivered in a way that meets shopper needs strengthens customer partnerships and enhances market competitiveness through a commercial mindset.
Grenade is more than a workplaceits where ambition and innovation thrive. Joining Grenades high-performing team during this period of growth and brand expansion promises to offer a unique and motivating working environment with highly rewarding opportunities for personal and professional development.
How you will contribute
- Lead the development of the long term customer marketing strategy working closely with brand and marketing to ensure alignment across key campaigns
- Manage and be accountable for the A&C budget for customer POS and trade press spend ensuring delivery against agreed ROI and budget targets
- Work in partnership with Head of Grocery Senior Category Manager and Senior NAM to create a high impact commercially robust execution strategy for Tesco
- Lead the set up of an ROI strategy working closely with commercial teams to agree and implement ROI mechanics and analysis for every activation
- Lead annual brand plans creating the customer marketing execution plans aligned with NPD launches and brand campaigns
- Lead coach and develop a high performing Customer Marketing team
What you will bring
- Significant experience in customer/shopper marketing within FMCG with strong knowledge of UK channels and customer activation
- Experience with a top 4 grocer
- Proven people leadership capability including experience managing and coaching
- Track record of delivering a strategy from concept to delivery with proven results and learnings
- Strong commercial acumen with experience driving growth through priority or emerging channels
- Work collaboratively and take a leadership role within the commercial team forming close relationships with Commercial Marketing and Brand
- Strong relationship building and ability to influence at a senior level
- Proactively identifies ways for continuous improvement
- A structured delivery-focused approach with the ability to manage complexity prioritise effectively and deliver consistent executional excellence
Additional skills and experience:
- Experience in FMCG customer marketing or commercial role
- Advanced Excel skills
- Power BI skills
Relocation Support Available
Business Unit Summary
We value our talented employees and whenever possible strive to help one of our associates grow professionally before recruiting new talent to our open positions. If you think the open position you see is right for you we encourage you to apply!
Our people make all the difference in our succes
Mondelēz International is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race color religion gender sexual orientation or preference gender identity national origin disability status protected veteran status or any other characteristic protected by law.
Excited to grow your career
We value our talented employees and whenever possible strive to help one of our associates grow professionally before recruiting new talent to our open positions. If you think the open position you see is right for you we encourage you to apply!
IF YOU REQUIRE SUPPORT TO COMPLETE YOUR APPLICATION OR DURING THE INTERVIEW PROCESS PLEASE CONTACT THE RECRUITER
Job Type
RegularCategory Planning & ActivationSalesRequired Experience:
Manager
About Company
Mondelēz International, Inc. empowers people to snack right in over 150 countries around the world. We're leading the future of snacking with iconic brands such as Oreo, belVita and LU biscuits; Cadbury Dairy Milk, Milka and Toblerone chocolate; Sour Patch Kids candy and Trident gum. ... View more