Paid and Retail Media Manager (all genders)
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Job Summary
Job Title
Paid and Retail Media Manager (all genders)Job Description
Paid and Retail Media Manageris responsible for overseeing the CEE Paid Media Hub ensuring governance operational excellence and performance delivery across markets. It involves leading the strategy planning and optimization of Paid Media and Retail Media (marketplace dedicated) to drive e-commerce growth and cost efficiency.
A key part of the role is coordinating agency operations to ensure local execution aligns with regional priorities. Additionally the role involves coordinating regional Joint Business Plans with key retail and media partners to translate commercial objectives into scalable and measurableactivations across CEE.
- Operating the CEE Paid Media Hub: define governance processes standards and delivery rhythms across markets.
- Coordinating and steer agency delivery across CEE (SLA scope prioritization optimization routines escalation paths quarterly business reviews).
- Defining and evolve the CEE Paid & Retail Media strategy (objectives channel roles budget principles full-funnel approach)- and look for relevant agencies that can support across the region- especially with the focus on marketplaces
- Leading multi-market planning for always-on and burst activations; align calendars briefs KPI frameworks and market deliverables.
- Translating commercial priorities (category/product/seasonality) into actionable market-ready media plans for D2C and Marketplaces
- Overseeing campaign setup and optimization across relevant channels (Search Social Display/Video Programmatic Marketplace/ Retail Mediadepending on market setup).
- Establishing best practices and enforce execution quality (account structure naming conventions tracking requirements creative specifications brand safety).
- Running periodic quality audits across markets/agencies; implement corrective action plans and continuous improvement.
- Leading the CEE Marketplace Media approach: partner selection activation frameworks measurement standards and scalable playbooks.
- Coordinating regional JBPs with retailers/marketplaces and media partners: joint objectives investment plans activation calendars governance and performance reviews.
- Aligning Marketplace Media activity with e-commerce sales and trade marketing on promo calendars assortment focus and onsite/offsite execution.
- Developing the general Marketplace communication and disseminates it on a channel level for different regions
- Maintaining strong knowledge of CEE market dynamics: key retailers/marketplaces media landscapes consumer behavior and competitive activity.
- Tracking and operationalize paid media and retail media trends (platform changes automation privacy/targeting shifts new formats) into test-and-learn roadmaps.
- Owning the regional KPI framework (e.g. ROAS/CPA/CAC revenue incrementality new-to-brand SOV reach/frequency viewability where relevant).
- Building a consistent regional reporting rhythm and ensure insights translate into actions (budget shifts creative iteration audience refinement).
- Partnering with analytics/data teams on attribution incrementality testing tracking quality and data integrity (e.g. GA4/ad server/consent environment).
- Managing regional budget governance: forecasting reallocations investment cases and cost control.
- Collaborating with finance/procurement on agency and partner commercial frameworks and compliance with internalpolicies.
- Driving stakeholder alignment across local markets e-commerce sales/trade category teams and agencies.
- Building regional capability via playbooks templates checklists and training; scale best practices and standardize ways of working across CEE.
- Philips comes with all sorts of wonderful benefits. Be sure to speak to your recruiter about benefits in your region.
Youre the right fit if:
Strong experience in Performance & Retail Media strategy and optimization with a clear focus on ROI/ROAS and incremental impact.
A track record of data-driven measurement incl. KPI frameworks dashboards testing/experimentation and tracking/data quality.
Proven ability to lead regional agencies and partners: solid briefings SLA management quality control and QBR leadership.
Confidence managing stakeholders in a matrix organization: alignment influence without authority and JBP/workstream coordination.
Excellent communicationand a structured approach to problem-solving paired with change leadershipand continuous improvement mindset.
How we work together
We believe that we are better together than apart. For our office-based teams this means working in-person at least 3 days per week.
About Philips
We are a health technology company. We built our entire company around the belief that every human matters and we wont stop until everybody everywhere has access to the quality healthcare that we all deserve. Do the work of your life to help the lives of others.
Learn more about our business.
Discover our rich and exciting history.
Learn more about our purpose.
If youre interested in this role and have many but not all of the experiences needed we encourage you to apply. You may still be the right candidate for this or other opportunities at Philips. Learn more about our culture of impact with care here.
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Required Experience:
Manager
Key Skills
- Digital Marketing
- Marketing
- Google Analytics
- Google Docs
- Facebook Advertising
- Google AdWords
- Google Marketing Platform
- Google Ads
- Media Buying
- Media Planning
- Social Media Management
- DoubleClick
About Company
Philips has been revolutionizing lighting for over 125 years. We pioneered the world changing development of electric light and LED, and are now leading the way in intelligent lighting systems. Our deep understanding of how lighting positively affects people, enables us to deliver inn ... View more
