Programmatic Sales Director
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Job Summary
The Programmatic Sales Director is a senior sales leadership role responsible for driving programmatic revenue growth for The New York Times across the UK and EMEA markets. The role will build manage and deepen relationships with key media agencies advertisers and technology partners to maximize the value of NYTs premium inventory.
Based in London the Programmatic Sales Director will develop & lead the programmatic sales strategy leveraging first-party data premium advertising formats and market insights to deliver exceptional results for advertisers and sustainable revenue growth for the business.
Main responsibilities:
Grow premium programmatic revenue across programmatic guaranteed private marketplaces (PMPs) and direct programmatic partnerships positioning NYTs inventory as a must-buy for agencies and clients.
Leverage data and insight to deliver privacy-safe data-driven targeting solutions and custom audience strategies.
Build and deepen agency relationships acting as the main contact for programmatic buyers across major holding companies and ensuring NYT remains top of mind for premium brand-safe campaigns.
Provide leadership in strategic collaboration with agency partners aligning on shared objectives performance metrics and long-term growth strategies that extend beyond transactional deals.
Collaborate closely with the Programmatic Operations teams to ensure the successful delivery of the end-to-end sales processes from briefing to managing deal creation campaign setup technical troubleshooting and real-time optimizations.
Serve as a market leader by representing the NYT at industry events actively promoting the value of premium news environments and trusted high-quality journalism.
Qualifications:
Demonstrated expertise in programmatic advertising spanning programmatic guaranteed private marketplaces and the open exchange supported by strong knowledge of ad tech platforms (DSPs SSPs DMPs) and the wider digital media ecosystem.
Proven commercial and sales leadership experience in programmatic advertising with a track record of leading pitches negotiating complex partnerships and driving sustained revenue growth with major agency partners.
Strong communication and presentation skills to convert our capabilities into clear concise and compelling benefits for prospective customers
Strong analytical and problem-solving abilities; skilled at translating data macro trends and campaign performance insights into actionable recommendations that fuel ongoing revenue growth.
Excellent communicator and collaborator thriving in fast-paced environments while ensuring operational excellence & seamless cross-functional teamwork.
REQ-019662
For roles in the U.S. dependent on your role you may be eligible for variable pay such as an annual bonus and restricted stock. Benefits may include medical dental and vision benefits Flexible Spending Accounts (F.S.A.s) a company-matching 401(k) plan paid vacation paid sick days paid parental leave tuition reimbursement and professional development programs.
For roles outside of the U.S. information on benefits will be provided during the interview process.
The New York Times Company is committed to being the worlds best source of independent reliable and quality journalism. To do so we embrace a diverse workforce that has a broad range of backgrounds and experiences across our ranks at all levels of the organization. We encourage people from all backgrounds to apply.
We are an Equal Opportunity Employer and do not discriminate on the basis of an individuals sex age race color creed national origin alienage religion marital status pregnancy sexual orientation or affectional preference gender identity and expression disability genetic trait or predisposition carrier status citizenship veteran or military status and other personal characteristics protected by law. All applications will receive consideration for employment without regard to legally protected characteristics. The U.S. Equal Employment Opportunity Commission (EEOC)s Know Your Rights Poster is available here.
The New York Times Company will provide reasonable accommodations as required by applicable federal state and/or local laws. Individuals seeking an accommodation for the application or interview process should email Emails sent for unrelated issues such as following up on an application will not receive a response.
The Company encourages those with criminal histories to apply and will consider their applications in a manner consistent with applicable Fair Chance laws including but not limited to the NYC Fair Chance Act the Los Angeles Fair Chance Initiative for Hiring Ordinance the San Francisco Fair Chance Ordinance the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.
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Required Experience:
Director
Key Skills
- Business Development
- Sales Experience
- Direct Sales
- Marketing
- SAAS
- Hotel Experience
- Management Experience
- Revenue Management
- Salesforce
- Sales Management
- Enterprise Sales
- negotiation
About Company
Live news, investigations, opinion, photos and video by the journalists of The New York Times from more than 150 countries around the world. Subscribe for coverage of U.S. and international news, politics, business, technology, science, health, arts, sports and more.
