Senior Manager, Product Marketing

Toronto - Canada

Monthly Salary: Not Disclosed

Posted on: 15 hours ago

Vacancies: 1 Vacancy

Job Summary

At Wave we help small businesses to thrive so the heart of our communities beats stronger. We work in an environment buzzing with creative energy and inspiration. No matter where you are or how you get the job done you have what you need to be successful and connected. The mark of true success at Wave is the ability to be bold learn quickly and share your knowledge generously.

The Senior Manager Product Marketing is a playercoach role responsible for leading developing and scaling the Product Marketing function at Wave. You will manage a team of Product Marketing Managers while owning strategic go-to-market execution across Waves product portfolio. This role ensures product marketing operates as a true growth engine. Youll own the why and what behind Waves productsensuring clear positioning differentiated messaging and strong go-to-market execution that drives adoption conversion and expansion in a PLG model.

Heres how youll make an impact:

Product Marketing Leadership & Team Management
Manage mentor and develop a team of Product Marketing Managers across Waves product lines (Accounting Invoicing Payments Payroll).
Set strategy priorities and operating rhythms for the product marketing team.
Establish best practices frameworks and standards for positioning messaging and GTM excellence.
Act as a senior point of escalation for PMM initiatives.
Define success metrics for product marketing initiatives and drive continuous improvement.

Product-Led Growth Enablement

Deliver PLG motion campaigns focused on customer value free-to-paid conversion usage-based expansion and monetization levers.
Champion experimentation and learning across GTM and customer journeys.
Define activation and adoption milestones in partnership with Product and Data.
Partner with Product and Growth teams to ensure PMM insights are fully activated across journeys.

Portfolio & Go-to-Market Ownership

Own GTM strategy across major product launches feature releases and enhancements.
Partner with Product and Growth leadership to align launch plans with adoption and revenue goals.
Ensure launches/enhancements are supported across lifecycle product education enablement and marketing channels.
Cross-Functional Influence & EnablementServe as the primary Product Marketing partner to Product Growth and Customer Experience.
Ensure internal teams are equipped with clear messaging narratives and enablement resources.

Youll thrive here if you have:

Have 710 years of product marketing experience in SaaS with experience managing other PMMs.
Have operated in a product-led SaaS model and understand adoption-driven and lifecycle growth.
Are an effective people leader who can coach scale and inspire a team.
Are highly cross-functional and comfortable influencing without authority.
Expert at connecting positioning and GTM strategy directly to product usage growth and revenue outcomes.
Have empathy for small business owners and a strong customer-first mindset.

$145000 - $160000 a year

At Wave we value diversity of perspective. Your unique experience enriches our organization. We welcome applicants from all backgrounds. Lets talk about how you can thrive here!

Wave is committed to providing an inclusive and accessible candidate experience. If you require accommodations during the recruitment process please let us know by emailing emailprotected. We will work with you to meet your needs.

Please note that we use AI-assisted note-taking in interviews for transcription purposes only. This helps ensure interviewers can remain fully present and engaged throughout the discussion.

This advertised posting is a current vacancy.

Required Experience:

Senior Manager