Performance Marketing Specialist
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Job Location:
Monthly Salary:
Posted on:
Yesterday
Vacancies:
1 Vacancy
Job Summary
Performance Marketing Specialist
Performance Marketing Specialist Salary:
Highly Competitive
Location: Nairobi
Job Summary
The Performance Marketing Specialist is responsible for planning executing and optimizing data-driven marketing campaigns to drive customer acquisition and revenue growth. They manage paid media channels monitor performance metrics and ensure maximum return on investment through continuous analysis and optimization.
Key Responsibilities
- Hands-on media buying: own setup structure targeting bidding budget pacing optimization scaling and recovery on Meta Google (App/UAC Search Display) andTikTok.
- Strategy & pacing: translate growth goals into channel/country/audience/funnel plans (prospecting re-engagement retargeting) and manage weekly/monthly pacing.
- Attribution & measurement: work with MMP (AppsFlyer/Adjust) GA4/Firebaseor internal tracking; troubleshoot events/postbacks missing/duplicate data attributioninconsistencies.
- Analytics & insights: conduct funnel/cohort/creative-audience analyses; communicate hypothesis test learning next action clearly. SQL/BI is a plus.
- Creative strategy & testing: build weekly creative testing roadmap define variables/control write executable briefs and post-test learnings.
- Funnel optimization: partner with product/design to improve landing pages registration/deposit steps and basic ASO elements to lift CVR/retention/purchase
Requirements
- 5 years in performance marketing; proven budget outcome ownership.
- Master at least two of Meta/Google/TikTok: can independently set up optimize debug tracking and handle policy issues. Strong analytics: advanced Excel/Sheets cohort/LTV/ROAS; understands experiment design and attribution; SQL/BI a plus. Creative-minded: understands why creatives win/lose; can propose angles andscript suggestions
- Experience in iGaming/sports betting/RMG games or utility apps; familiar withpolicy boundaries is an added advantege
- Experience in using AI tools like Chatgpt/Gemini etc is an added advantage
Only shortlisted candidates will be contacted.
Key Skills
- Digital Marketing
- Marketing
- Google Analytics
- Pardot
- HTML5
- MailChimp
- Marketing Automation
- Salesforce Marketing Cloud
- HubSpot
- Responsys
- Email Marketing
- Social Media Management
