Marketing Associate Neurosurgical

Rome - Italy

Monthly Salary: Not Disclosed

Posted on: Yesterday

Vacancies: 1 Vacancy

Job Summary

Work Flexibility: Hybrid

Competitive Insights

Knows the market positioning and strengths/weaknesses of key competitors.

Identifies key recipients of marketing intelligence and information

Customer Insights

Understands the primary and secondary customer groups.

Describes the offerings of a product line and their primary features.

Understands the various reasons (variables) of why customers buy the product or service.

Customer Centric Development

Identifies critical customer needs and preferences.

Provides customer feedback to marketing leadership.

Developing the Strategy and Marketing Plan

Contributes specific analyses to aid in the construction of the marketing plan using the

marketing plan template

Understands the components of the Stryker marketing strategy framework and how they fit

into strategy and marketing plans.

Understands the purpose of a marketing plan and the components of the Annual Marketing

Plan template. Understands all aspects of the marketing plan template.

Provides metrics and updates back to the larger group on applicable individual segments of

the process.

Budgets

Understands basic budget management principles.

Value Prop Segmentation

Understands the different approaches to segmentation. Understands what segmentation is and why it provides efficiency to the commercial effort. Understands the concept of Main and Dynamic variable. Lends support and analytical help in segmentation work. Supports market research to collect customer insights for segmentation. Value Prop Targeting & Positioning Understands role of segmentation in defining a target audience. Understands the role and importance of positioning. Understands the role of the positioning statement in connecting Strategic (Marketing and Source of Volume) and Executional plan. Understands the major components of a target audience description (revealing behaviors descriptions of the key main and dynamic variables executional guidance potential sales objections). Brand Stewardship Understands what a core competence is; knows the core competencies of the company as specified by the board. Understands the meaning of a core competence of a strategic asset and how they connect to customer perceptions of the brand. Understands the meaning of a product or portfolio approaches to brand structure (umbrella distinct hybrid) and their strategic implications. Evidence Generation Identifies key elements of the Value Proposition that require evidence. Marketing Objective Understands stakeholder roles in the context of the product or portfolio. Understands the difference between a customer acquisition and retention strategy. Identifies whether a business goal meets SMARTI criteria. Source Volume and Strategic Objective Defines each of the four customer groups of the product or portfolio: non-users exclusive users competitive users and multi-brand users. Understands the difference between stimulating demand and earning share strategies. Identifies each of the Big Picture strategic quadrants. Understands the impact of the category definition on key strategic variables (customer targets core competence competition) Sales Distribution Channel Identifies basic sales channels used by the organization. Cites examples of sales channels for specific products services or customers. Sales Enablement Is the Subject Matter Expert for applicable products/product lines and able to field technical questions. note: some products are more technical than others and will take longer to get to SME status Familiar with the field sales structure and the role of sales in the overall marketing mix. Gathers information for documents such as presentations proposals or product guides. Sales Training Supports sales training initiatives and programs throughout the year. Supports the on-label use and promotion of all products.

Travel Percentage: 30%

Required Experience:

Work Flexibility: HybridCompetitive Insights Knows the market positioning and strengths/weaknesses of key competitors. Identifies key recipients of marketing intelligence and informationCustomer Insights Understands the primary and secondary customer groups. Describes the offerings of a product line...