Head of Marketing

Bethesda, MD - USA

Monthly Salary: Not Disclosed

Posted on: 3 hours ago

Vacancies: 1 Vacancy

Job Summary

About Employee Navigator

Employee Navigator is a fast-growing profitable SaaS company that partners with leading insurance carriers payroll providers and insurance brokers to help make managing employee benefits and HR a whole lot easier. Our platform simplifies the day-to-day work behind benefits administration employee onboarding and other HR tasks. Today we serve more than 180000 companies and the leading broker-focused benefits and HR platform in the market. Were also honored to have been named a Washington Post Top Workplace for six consecutive years.

About the Role

Were looking for a Head of Marketing who is a true full-stack marketer. You will work with leadership to set the strategy lead and mentor a hard-working team and roll up your sleeves to execute. You thrive on building iterating and using data to drive informed decisions. From lead generation activities or paid campaigns to customer marketing or website optimization youre equally comfortable thinking big picture as much as you are diving into the details.

Responsibilities

Lead mentor and develop a high-performing team of marketing professionals.
Set the vision for lead generation by guiding the team on targeting segmentation and campaign priorities while ensuring alignment with Sales.
Lead the development of go-to-market plans for new product launches and key product updates.
Build and scale acustomer marketing program that drives retention expansion and advocacy.
Optimize website performance to drive organic traffic and improve conversion rates.
Deeply understand the personas for the outbound sales use cases and oversee the creation of sales enablement materials whitepapers case studies blog posts webinars and other content that communicates the value of our products.
Develop avideo production capability overseeing creation of client stories product launches brand and culture videos to support awareness and engagement across channels.
Keep a pulse on the latest trends tools and best practices in email marketing and growth strategies to ensure were staying ahead of the curve.

Qualifications

6-10 years of experience managing a marketing team leading and scaling product marketing customer marketing and lead generation.
An execution-oriented mindset. You roll up your sleeves make things happen and push projects across the finish line.
Solid understanding of B2B markets with the ability to translate complex product features into meaningful customer benefits.
Hands-on experience with SEO and basic website management/development. A working knowledge of WordPress is a plus.
Familiarity with marketing operations database management and Salesforce (SFDC) campaigns.
Excellent communication storytelling and content development skills.

Required Experience:

Director

About Employee NavigatorEmployee Navigator is a fast-growing profitable SaaS company that partners with leading insurance carriers payroll providers and insurance brokers to help make managing employee benefits and HR a whole lot easier. Our platform simplifies the day-to-day work behind benefits ad...