Director of Brand Marketing
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Job Location:
San Francisco, CA - USA
Monthly Salary:
Not Disclosed
Posted on:
30+ days ago
Vacancies:
1 Vacancy
Department:
Job Summary
We combine software advanced materials and local digital factories to produce high-design lighting and furniture on demand. Our mission is to unlock creativity at scale while building a cleaner more responsive manufacturing system.
We are entering a defining moment: the launch of Gantri Wireless a new category of battery-powered design-forward lighting powered by our proprietary Gantri Helia technology. Simultaneously we are scaling Gantri Made our custom manufacturing platform for brands and trade partners. This role will shape how both stories reach the world.
You will shape how Gantri shows up culturally commercially and strategically translating our digital manufacturing thesis into a design-forward premium innovation-led brand. You will own DTC marketing channels (email social campaigns content) and work closely with performance marketing agencies the sales team and our creative director to ensure every touchpoint is sharp coherent and emotionally resonant.
This is not a strategy-only role. You will build the narrative and activate it owning the channels managing agency partners and shipping work with speed and craft.
This role reports directly to the CEO.
Responsibilities
Brand positioning & narrative clarity
- Evolve Gantris brand positioning as we scale Gantri Made and launch Gantri Wireless
- Clarify messaging across:
- DTC design customers
- Trade / specifiers
- Brand partners
- Translate complex technology into emotionally resonant storytelling
- Build a clear messaging hierarchy and brand playbook
DTC channel ownership
- Own email marketing social media content and campaign execution
- Build and manage the editorial calendar and content programming
- Work closely with performance marketing agencies to ensure brand and paid reinforce each other
- Improve top-of-funnel awareness brand search and engagement
- Define brand KPIs and measure long-term brand equity alongside short-term performance
Integrated launch strategy
- Lead brand strategy for product launches and platform initiatives
- Partner with Creative and Product to shape go-to-market narratives
- Ensure every launch feels intentional premium and culturally relevant
- Build repeatable launch frameworks (drop mentality fashion calendar discipline)
Cultural relevance & community
- Develop partnerships with designers tastemakers and collaborators
- Shape Gantris presence at trade shows design fairs and key events
- Elevate Gantris brand perception in the architecture & interiors community
- Drive PR strategy and thought leadership
- Dotted-line oversight of influencer program to ensure brand consistency (influencer relationships managed by Sales)
Cross-functional collaboration
- Work tightly with:
- Creative Director (visual expression and craft)
- Sales (trade narrative decks positioning tools co-selling support)
- Performance marketing agencies (paid media strategy and execution)
- Product (roadmap storytelling)
- Ensure brand consistency across website sales materials retail and partnerships
Requirements
- 812 years in brand marketing brand strategy or a combination of agency and in-house roles
- Experience at a high-growth design-forward consumer brand (fashion beauty home lifestyle) or a top-tier brand agency (e.g. Red Antler Collins Wolff Olins Partners & Spade) with subsequent in-house experience
- Proven track record scaling brand during periods of rapid growth
- Hands-on experience managing DTC marketing channels (email social content campaigns)
- Experience working across DTC and wholesale/trade environments preferred
- Comfortable managing and directing external agencies (performance PR creative)
- Exceptional taste and strong point of view
- Strategic clarity can define positioning not just execute campaigns
- Ability to translate innovation into desire
- Strong operator who can ship quickly
- Deep understanding of cultural timing and brand momentum
- Comfortable in a founder-led fast-moving environment
- Experience working with physical products
What Success Looks Like (in the first 12 - 18 months)
Why Gantri
- Join a company reimagining manufacturing and empowering the next generation of designers and design brands.
- Be part of a high-impact design-driven organization creating a new industry.
- Lead design across both digital and physical experiences in a fast-growing purpose-driven environment.
- Competitive salary equity and benefits.
Benefits
- Competitive salary and equity
- Medical dental and vision insurance
- 401k
- Paid vacation days and paid holidays
- Access to 3D printers for your personal projects
- Monthly team lunches
- And much more
Required Experience:
Director
Key Skills
About Company
Discover unique, modern lighting designed by the world’s top creators. One-of-a-kind designs. Museum-grade LEDs. Made from plants.
