Director of Brand Marketing
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Job Location:
San Francisco, CA - USA
Monthly Salary:
Not Disclosed
Posted on:
6 hours ago
Vacancies:
1 Vacancy
Department:
Job Summary
About
Gantri is building the digital manufacturer for design. We combine software advanced materials and local digital factories to produce high-design lighting and furniture on demand. Our mission is to unlock creativity at scale while building a cleaner more responsive manufacturing system. We are moving from a design-led DTC brand into a broader platform serving designers brands and the architecture & interiors community.
Role
We are hiring a Director of Brand Marketing to define and scale Gantris brand as we expand across DTC and B2B. You will shape how Gantri shows up culturally commercially and strategically translating our digital manufacturing thesis into a design-forward premium innovation-led brand.
This role collaborates deeply with Creative Sales Growth Marketing and Product. You will sit at the center of narrative ensuring brand clarity and consistency as the company scales. This role reports directly to the CEO.
Responsibilities
- Brand positioning & narrative clarity
- Evolve Gantris brand positioning as we scale Gantri Made
- Clarify messaging across:
- DTC design customers
- Trade / specifiers
- Brand partners
- Translate complex technology into emotionally resonant storytelling
- Build a clear messaging hierarchy and brand playbook
- Integrated launch strategy
- Lead brand strategy for product launches and platform initiatives
- Partner with Product and Creative to shape go-to-market narratives
- Ensure every launch feels intentional premium and culturally relevant
- Build repeatable launch frameworks (drop mentality fashion calendar discipline)
- Cultural relevance & community
- Develop partnerships with designers tastemakers and collaborators
- Shape Gantris presence at trade shows design fairs and key events
- Elevate Gantris brand perception in the architecture & interiors community
- Drive PR strategy and thought leadership
- Brand Growth alignment
- Partner closely with Growth Marketing to ensure brand and performance reinforce each other
- Improve top-of-funnel awareness and brand search
- Define brand KPIs and measure long-term brand equity
- Cross-functional collaboration
- Work tightly with:
- Creative (visual expression)
- Sales (trade narrative decks positioning tools)
- Product (roadmap storytelling)
- Growth (campaign execution)
- Ensure brand consistency across website sales materials retail and partnerships
Requirements
- 812 years in brand marketing during rapid growth
- Experience at a high-growth design-forward fashion beauty or lifestyle brand
- Proven track record scaling brand during periods of rapid growth
- Experience working across DTC and wholesale/trade environments preferred
- Exceptional taste and strong point of view
- Strategic clarity can define positioning not just execute campaigns
- Ability to translate innovation into desire
- Strong operator who can ship quickly
- Deep understanding of cultural timing and brand momentum
- Comfortable in a founder-led fast-moving environment
- Experience working with physical products
What Success Looks Like (in the first 12 - 18 months)
- A clear category-defining brand positioning - Gantris evolution from a design-led DTC brand to a digital manufacturing platform is clearly articulated and codified. The narrative is sharp differentiated and consistently expressed across consumer trade and partner audiences.
- A breakthrough scaling of Gantri Made - Gantri Made is being scaled with a cohesive premium and strategically disciplined approach. The shift is clearly communicated. The story resonates. The framework becomes repeatable inspiring potential customers.
- Elevated cultural & industry relevance - Gantri becomes meaningfully embedded within the architecture and interiors community through thoughtful partnerships strong industry presence and high-quality press in leading design publications.
- Brand that drives momentum - Brand search awareness and top-of-funnel quality improve measurably. Brand and growth reinforce one another. The company builds long-term equity alongside short-term performance.
- Organizational clarity & alignment - Sales Creative Product and Growth operate from a shared narrative foundation. The brand becomes a strategic asset used confidently across every touchpoint.
Why Gantri
- Join a company reimagining manufacturing and empowering the next generation of designers and design brands.
- Be part of a high-impact design-driven organization creating a new industry.
- Lead design across both digital and physical experiences in a fast-growing purpose-driven environment.
- Competitive salary equity and benefits.
Benefits
- Competitive salary and equity
- Medical dental and vision insurance
- 401k
- Paid vacation days and paid holidays
- Access to 3D printers for your personal projects
- Monthly team lunches
- And much more
We may use artificial intelligence (AI) tools to support parts of the hiring process such as reviewing applications analyzing resumes or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed please contact us.
Required Experience:
Director
Key Skills
- Crisis Management
- Marketing
- Public Relations
- Fundraising
- Media Relations
- Constant Contact
- Strategic Planning
- Social Media Management
- Team Management
- Public Speaking
- Wordpress
- Writing Skills
About Company
Discover unique, modern lighting designed by the world’s top creators. One-of-a-kind designs. Museum-grade LEDs. Made from plants.
