Marketing and Sales Support Manager

As a Sales and Marketing support manager you will work closely with the leadership team and play a crucial role in shaping the strategic direction and execution of marketing key initiatives. Your primary responsibilities will involve developing and implementing effective marketing strategies that drive brand awareness customer acquisition and business growth through KOL engagement evidence-based positioning and end-to-endproduct lifecycle management from market access to pricing strategy ensuring alignment with clinical innovation and patient needs.

1. Strategic planning and execution

   Collaborate with the leadership team to define the companys overall marketing objectives positioning and go-to-market strategy/new product launch plans.

   Develop comprehensive marketing plans that encompass various channels including digital social media traditional advertising and events.

   Oversee the execution of marketing campaigns ensuring alignment with the companys brand messaging and target audience.

   Monitor and analyze the performance of marketing activities identify areas for improvement and make data driven decisions to optimize marketing activities.

   Build strong working relationships with the sales force to ensure marketing programs are effectively executed

2. Product management

   Own new product launches: Develop GTM strategies for ART products/services.

   Design pricing models: Analyze value propositions competitive landscapes and patient affordability to optimize pricing.

   Product lifecycle management: Track performance iterate positioning and managing sunset strategies.

3. KOL & Clinical Engagement:

   Identify recruit and manage relationships with KOLs(fertility specialists embryologists patient advocates).

   Design KOL engagement programs (e.g. advisory boards co-authored content conference speaking) for product advocacy and clinical validation.

   Collaborate with Clinical team & Professional Education team to generate real-world evidence supporting product claims.

   Measure KOL campaign impact on brand credibility and lead generation.

4. Cross-Functional Leadership:

   Partner with R&D/Clinical on product development input.

   Enable Sales with tools for B2B (clinics) and B2B2C (employer) channels.

Knowledge Skills and Abilities:

• Strategic Agility: Translate market insights into actionable plans.
• Product Commercialization Mastery: Market assessment value-based pricing reimbursement strategy.
• KOL Influence: Ability to leverage medical experts for product credibility.
• Leadership: Work closely with headquarter and local Sales force and Clinical team inspire cross-functional teams in a matrixed environment.
• Analytical Rigor: Proficiency in data-driven decision-making.
• Communication: Tailor complex medical messaging to diverse audiences (patients physicians partners).
• Innovation: Leverage emerging trends (e.g. telehealth AI in fertility).
• Compliance Focus: Deep knowledge of healthcare marketing legalities.
• Fluent English & Mandarin in both Oral and Written

Experience&Education:

• Bachelors degreeor abovein Marketing Life Sciences or MBA.
• 7 years in healthcare marketing including3 years in Product Management (medical devices diagnostics pharma or digital health).
• Proven success in launching reimbursed medical products (experience in ART/fertility highly preferred).
• Existing network of ART KOLs/payers is preferred.
• Proven success in:
  • Managing KOL programs (e.g. physician ambassadors patient advocates).
  • Leading complex projects with PM tools/methodologies.
• Expertise in:
  • Pricing strategy (value-based tiered or risk-sharing models).
  • Market access (payer negotiations health economics).
  • KOL management in specialty medicine.
  • Proficiency with analytics tools