About Gray Television:
Gray Media or Gray is a multimedia company headquartered in Atlanta Georgia formally known as Gray Television Inc. The company is the nations largest owner of top-rated local television stations and digital assets serving 113 television markets that collectively reach approximately 36 percent of US television households. The portfolio includes 77 markets with the top-rated television station and 100 markets with the first and/or second-highest-rated television station as well as the largest Telemundo Affiliate group with 45 markets totaling nearly 1.5 million Hispanic TV Households. The company also owns Gray Digital Media a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Grays additional media properties include video production companies Raycom Sports Tupelo Media Group and PowerNation Studios and studio production facilities Assembly Atlanta and Third Rail Studios.
About KTVK/KPHO:
Home to CBS 5 and 3TV Arizonas Family produces more than 100 hours of local news and programming every week. CBS 5 is Arizonas Most Watched Television Station driven by the power of CBS programming and sports while 3TV is one of the strongest Independent television stations in the country with its highly rated morning show Good Morning Arizona. And the reach of Arizonas Family doesnt stop with linear television; is the markets top performer in local multi-platform uniques. It is also home to Arizonas Family Originals our in-house original content production team that is working on several long-form programs documentaries docu-series and original podcasts including True Crime Arizona which has more than one million downloads to date.
Job Summary/Description:
Are you obsessed with the creator economy Do you understand why some videos explode to millions of views while others disappear into the void Can you take a 45-minute podcast episode and turn it into five pieces of content that each hit differently on five different platforms Then we need to talk.
Arizonas Family is looking for a Social Media Video Producer who is laser-focused on growing our streaming shows and podcast portfolio through bold creative platform-native video content. This isnt a traditional TV job this is a digital-first audience-obsessed growth-driven role for someone who thinks like a content creator executes like a producer and analyzes like a strategist.
Youll be the engine behind turning our long-form streaming content and podcast episodes into short-form social gold building loyal audiences driving subscriptions and putting Arizonas Family at the forefront of the next era of local media.
Duties/Responsibilities include (but are not limited to):
Transform long-form into short-form magic: Watch listen to and deeply understand our streaming shows and podcast episodes then identify and clip the moments that will hook audiences on TikTok Instagram Reels YouTube Shorts Facebook and X.
Produce original social video content: Concept shoot and edit original short-form video content teasers trailers behind-the-scenes host spotlights audiograms and promotional clips that drive tune-in and subscriptions.
Grow our streaming and podcast audiences: Develop and execute platform-specific social strategies designed to convert casual scrollers into loyal subscribers and regular listeners/viewers.
Be a storytelling architect: Identify the most compelling hooks soundbites and moments from each episode and package them into irresistible binge-worthy content that leaves audiences wanting more.
Manage content calendars: Plan schedule and publish content across all platforms with consistency and strategic timing building anticipation before episodes drop and sustaining momentum after.
Optimize for each platform: You dont post the same video everywhere. You understand aspect ratios caption strategies hashtag culture trending audio and algorithm behavior on every major platform and you create accordingly.
Engage and grow communities: Foster authentic engagement around our shows and podcasts responding to comments collaborating with hosts on their personal channels and identifying opportunities to tap into trending conversations.
Track analyze and iterate: Monitor performance metrics views watch time follower growth click-throughs and conversion rates and use data to continuously refine your content strategy.
Collaborate with show hosts and producers: Work closely with podcast hosts streaming show producers and on-air talent to capture authentic engaging content and ensure their personal brands amplify the shows reach.
Stay ahead of trends: Youre always watching whats working in the creator space new formats emerging platforms viral trends and youre quick to test and adapt.
Qualifications/Requirements:
24 years of experience in social media video production digital content creation or a related field ideally with experience growing a podcast streaming show YouTube channel or creator brand.
Expert short-form video skills: You live and breathe Reels TikToks and Shorts. You know how to hook an audience in the first 2 seconds and keep them watching.
Strong video editing proficiency: Fluency in Adobe Premiere Pro CapCut DaVinci Resolve or similar tools. Motion graphics experience (After Effects) is a major plus.
Platform-native thinking: You dont just repurpose content you reimagine it for each platforms unique culture format and audience behavior.
Podcast and streaming fluency: Youre a regular podcast listener and streaming viewer. You understand the medium the audience expectations and what makes people subscribe and come back.
Copywriting chops: You can write scroll-stopping captions compelling CTAs and engaging on-screen text that enhances your video content.
Growth mindset: Youre not satisfied with vanity metrics. You care about real audience growth retention and conversion and you know how to move those numbers.
Self-starter energy: You dont wait to be told what to create. You bring ideas pitch concepts and take full ownership of your content pipeline.
Collaborative spirit: You work well with hosts talent and cross-functional teams making everyone around you look and sound better.
Bonus: Experience with audiogram tools (Headliner Descript) podcast distribution platforms (Spotify Apple Podcasts iHeart) or streaming platform management (Roku Amazon Fire YouTube TV).
College degree preferred.
What Youll Be Growing:
Youll play a direct role in expanding the reach and audience of Arizonas Familys growing portfolio which may include:
Original podcasts covering Arizona news politics sports lifestyle and culture
Streaming shows are distributed across platforms like Roku Amazon Fire TV Apple TV and YouTube
Long-form interview and documentary-style content
Arizona-focused lifestyle and community programming
Why Youll Love It Here:
Be a pioneer: This is a ground-floor opportunity to shape how Arizonas Family grows in the streaming and podcast space your fingerprints will be on everything.
Creative freedom: Bring your boldest ideas. We want someone who pushes boundaries experiments fearlessly and isnt afraid to try something new.
See your impact in real time: Watch follower counts climb episode downloads grow and audiences engage with content you created.
Work with great talent: Collaborate with experienced journalists charismatic hosts and a passionate digital team who are all rowing in the same direction.
Arizonas biggest media stage: Help build the future of local media in one of the fastest-growing markets in the country.
Room to grow: Gray Media is investing heavily in streaming and digital and so are we. This role has a serious upward trajectory.
If you want to work with a great group of people go to you may type in the job title station call letters or click on apply now upload your resume cover letter and references
(Current employees who are interested in this position can apply through theGray-TV UltiPro self-service portal)
KTVK/KPHO-TV/Gray Media is a drug-free company
Additional Info:
Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race color religion sex national origin age disability or addition to federal law requirements Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment including recruiting hiring placement promotion termination layoff recall transfer leaves of absence compensation and training.
Gray Media expressly prohibits any form of workplace harassment based on race color religion gender sexual orientation gender identity or expression national origin age genetic information disability or veteran status. Improper interference with the ability of Grays employees to perform their job duties may result in discipline up to and including discharge.
Required Experience:
IC
Gray Television, Inc. (NYSE: GTN and GTN.A) owns and/or operates over 100 television stations across 56 television markets that collectively broadcast more than 200 program streams including 103 channels affiliated with the CBS Network, the NBC Network, the ABC Network and the FOX Net ... View more