Sr Analyst Marketing Marcom-China
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Job Location:
Monthly Salary:
Posted on:
Yesterday
Vacancies:
1 Vacancy
Job Summary
About Kennametal
With over 80 years as an industrial technology leaderKennametal productivity to customers through materials science tooling and wear-resistant solutions. Customers across aerospace and defense earthworks energy general engineering and transportation turn toKennametalto help them manufacture with precision and efficiency. Every day approximately8700 employees are helping customers in nearly 100 countries stay $2.1 billionin revenues in fiscal 2023. Learn more at. Follow @Kennametal: Twitter Instagram Facebook LinkedIn and YouTube.
Responsibilities:
1. Ensure timely delivery of marketing collaterals to China market. Interface with product management engineering and manufacturing teams in Infra China and cooperate with Infra Global Marcom team.
2. Plan and organize marketing campaigns such as social medial 2.0 regional trade shows customer seminar and other external events that are consistent with corporate strategy and image standard.3. Support and develop sales communication related to new products strategies training competitors and success stories etc including but not limited to Global Marketing Bulletin in Chinese.4. Lead new product marketing launch in China working closely with sales managers technical specialists and global marketing team.
5. Handle the development of external publications including content creation design and online platform operation and maintenance like WeChat Baidu landing page official website CN verification.
6. Execute and manage translation and translation review projects in a timely fashion.
7. Assist in regional marketing planning and data collection and other marketing communication task assigned by direct manager
Requirements:
1. At least 3 year marketing communication experience
2. Bachelor degree required in Marketing or related.
3. Three years working experiences in manufacturing industry.
4. Strong project management skills.
5. Working knowledge of marketing deliverables including trade show copy writing advertising planning promotion design etc.
6. Presentation skills
Equal Opportunity Employer
Required Experience:
Senior IC
Key Skills
- Loyalty Marketing
- Marketing
- Google Analytics
- Pardot
- Attribution Modeling
- Pivot tables
- Salesforce Marketing Cloud
- Data Visualization
- Tableau
- Customer Segmentation
- Market Research
- Analytics
About Company
Kennametal Inc. (NYSE: KMT) brings together materials science, technical expertise, innovative thinking and superior customer service to help the world fly, drive, power and build. Our tools, materials and wear-resistant solutions enable customers to run longer, cut faster and machine ... View more
