(Sr.) Marketing Manager

• Develop optimize and execute the Annual Marketing Plan for TrenibotE in the MA market driving the achievement of the products marketing and business objectives.
• Lead the full product launch cycle for TrenibotE (and related initiatives) end-to-end planning and execution of launch strategies and tactical activities.
• Deeply explore market trends competitive landscape consumer and customer insights and track brand performance to continuously optimize marketing strategies and evaluate the effectiveness of marketing campaigns.
• Collaborate closely with cross-functional teams (sales medical PR digital supply chain etc.) to align marketing resources ensure seamless synergy and efficient implementation of marketing initiatives.
• Manage and develop KOL resources in the relevant field build long-term and stable cooperative relationships and secure strong professional brand endorsement and academic support for TrenibotE.
• Develop control and optimize the promotional budget effectively ensure the rational allocation and high ROI of marketing resources to deliver the annual marketing plan.
• Establish and maintain smooth and effective communication between the marketing and sales teams provide timely marketing support update sales training materials and conduct product and marketing training for the sales force including new employee orientation training.
• Leverage consumer product marketing insights and experience to shape TrenibotEs brand positioning and consumer-facing marketing strategies enhance brand penetration and consumer recognition in the target market.

Qualifications :

Education and Experience

• Bachelors degree or above in Medicine Pharmaceutical Science Marketing or related fields.
• 7 working experience in pharmaceutical marketing.
• Hands-on experience as a brand owner for pharmaceutical products is highly preferred.
• Demonstrated experience in managing the full product launch cycle for pharmaceutical products in the Chinese market.
• Experience in marketing consumer-oriented products (pharmaceutical or cross-industry) is a preferred qualification.

Essential Skills Experience and Competencies (includes Licenses Credentials)

• Strong teamwork spirit with the ability to collaborate effectively across cross-functional and cross-departmental teams.
• Excellent written and verbal communication skills with the ability to communicate and influence internal and external stakeholders (KOLs partners cross-functional teams).
• Proactive and independent work attitude with strong project management ability able to lead and drive the completion of complex marketing projects independently.
• Fluent English language skills (written and spoken) capable of conducting daily work communication report writing and presentation in English.
• Strong analytical and problem-solving skills with the ability to interpret market data and insights to make data-driven marketing decisions.
• Good time management and multi-tasking abilities able to prioritize work and deliver results under tight deadlines.
• In-depth understanding of pharmaceutical marketing channels and consumer media touch points with the ability to design and execute targeted marketing activities.

Additional Information :

AbbVie is an equal opportunity employer and is committed to operating with integrity driving innovation transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled. 

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Work :

No

Employment Type :

Full-time