Social & Digital Marketing Manager EDM

Want to help us bring happiness to the world Want to join an ambitious and fast growing global biscuits and confectionery business investing heavily in iconic global brands infrastructure and people Then this is the place for you.

As proud bakers and chocolatiers and custodians of iconic global brands we dont compromise on the quality of ingredients in our products or on the people we hire. We are looking for entrepreneurial spirits who share our passion for bringing happiness to our consumers and who embody our Winning Traits.

To succeed at pladis you need to bepurpose-ledresilientandpositiveto succeed here because we expect pace andagility we insist oncollaborationand demand accountability. If that is your thing then pladis offers global ambition a clear Vision and roadmap for success challenge and unrivalled opportunities to learn and make an impact

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The Challenge
As Social & Digital Marketing Manager EDM you will own the end to end social and digital agenda for the region. You will define the strategy set operational standards across platforms and markets and bring a thoughtleading perspective on content creators paid activation and measurement. This role combines socialfirst performance leadership with broader digital and ownedchannel governance ensuring integrated communication planning strong crossfunctional alignment and scalable ways of working across markets. You will lead the transition towards a unified performancedriven funnel building KPI frameworks codifying playbooks and orchestrating markets to reach a bestinclass social presence.

Reports to: Head of Category
Location: Zaandam The Netherlands

The position entails

• Owning our full social performance and creator strategy transforming social media into a repeatable growth engine with stop / scale / try rules.
• Orchestrating paid social and broader digital channels (YouTube Search Display RMN alignment) to operate as one integrated funnel.
• Establishing the decision-making truth layer: reporting tagging dashboards weighted engagement and learning cadence.
• Creating playbooks that offer long-term scalable ways of working beyond agency dependency.

Your main responsibilities

Strategy & Planning

• Build annual and quarterly social media plans per market with a unified channel map showing roles across the funnel (awareness / consideration / activation).
• Lead growth orchestration across social paid boosts and RMN moments.
• Set guardrails with media partners: budget mix flighting frequency caps brand-safety lists audience overlap rules creative sequencing and viewability floors.
• Define playbooks for YouTube Search and Display that support the Social-First strategy.
• Ensure digital and social plans are fully integrated into broader communication plans (offline and online) with clear role definition by funnel stage (awareness / consideration / activation) and aligned measurement principles across channels.

Content & Creators

• Design the creator program (tiers rates rights long-term partnerships).
• Oversee in-house postproduction quality standards and brand tone of voice.

Paid Media (social-first) RMN alignment

• Plan and optimize boosts dark ads and test designs.
• Coordinate YouTube Paid Search and Display so they operate as one funnel with Social (create educate capture).
• Connect RMN buys to promotional moments with measurable KPIs (e.g. cost per incremental unit).
• Analytics & Learning.
• Build and maintain a KPI architecture (reach weighted ER save/share CPE/CPM lift).
• Run monthly performance readouts and quarterly Stop / Scale / Try cycles.

Agency & Market Orchestration

• Lead agency management including scopes standards and performance evaluations.
• Coordinate with Local Brand Managers ensuring alignment with local marketing leads.

Digital Asset Management

• Lead or coordinate a centralised Digital Asset Management (DAM) approach to streamline asset storage governance and reuse across Brand Shopper and eCom teams ensuring consistency efficiency and scalability across markets.

Key outcomes (first 612 months)

• One regional plan live in all markets with monthly test-&-learn and agile budget reallocation.
• Integrated cross-channel plans mapping SoMe/YouTube/Search/Display to funnel stages.
• Tagging hygiene dashboarding and ROAS improvements implemented.
• Creator engine operational with defined roster rates/rights and scalable content cadence.
• RMN connections established with social key moments.
• Improvements visible in YT view-through Search performance and Display efficiency.

Day-to-day-responsibilities

• Social Media Leadership: Build the regional social calendar approve briefs/assets and manage boosts and dark ads.
• Cross-Channel Orchestration: Approve YouTube/Search/Display plans run weekly pacing with media partners and ensure brand-safety frequency and keyword governance.
• Operations & Performance: Lead monthly ops and QBRs publish performance readouts and recommend cross-channel budget reallocations and stop/scale/try actions.
• Agency Management: Day-to-day leadership of the media agency overseeing SLAs QA and performance.
• Market & Sales Alignment: Connect social plans to promo calendars and align RMN buys with key activation moments.
• Tools & Tech: Define and oversee use of lightweight SaaS tools (publishing social listening dashboards).

What do you bring

Must-have experience

• 610 years in Social/Growth roles leading multi-market social programs with paid creator mix.
• Hands-on expertise with Meta/TikTok optimization at scale. Building KPI framework and business facing readouts.
• Experience with YouTube Ads Google Search and programmatic Display at multi-market scale.
• Strong understanding of audience architecture frequency management brand safety and fit-for-format creative.
• Proven agency leadership and cross-market orchestration.
• FMCG sector experience.

Nice-to-have

• RMN planning experience and linking retailer media to upper-funnel activity.
• Experience with analytics setups (GA4 dashboards server-side tagging).
• Experience with food/snacking categories

What we offer
Working for pladis means challenging jobs career opportunities and an inspiring environment that allow you to enhance your personal development. pladis recognizes that the on-going success of the company depends on the continued development and engagement of our employees and pursues a fair and competitive remuneration policy recognizing individual and team competencies and performance.

A few of our benefits:

• Fixed term employment (12 months) with possibility of a permanent contract.
• Development opportunities through our pladis Academy & other training programs.
• A competitive salary.
• Fulltime employment (375 hours per week).
• 34 holidays (based on fulltime)
• Pension in pensionfund Zoetwaren.
• Discounts on health insurance gym memberships bikes etc.
• Biscuits chocolate and other snacks from our personnel store.
• The best colleagues in an informal working environment.

Who are we
pladis is one of the worlds fastest growing snacking companies and home to much loved brands including McVities GODIVA and Ülker. pladis also owns regional brands Jacobs Go Ahead Flipz Turtles BN Verkade and many more products across sweet and savoury biscuits wafer cake and chocolate.

Formed in 2016 pladis is the proud steward of over 300 years of family baking and confectionery experience. The expertise of its 16000-strong global workforce spans 25 factories in 11 countries and is founded on collaboration agility and resilience.

pladis people are passionate about collaboration and creation using consumer insights and trends to fulfil its promise of bringing happiness with every bite. This passion combined with rapid speed to market enables the company to bring its products from idea to on-shelf quickly so they are available for consumers all over the world.
More information can be found at

Interested
To apply for this job please send your letter of application and resume to pladis Global via our website.

Diversity and inclusion is central to everything we do and is reflected across our business. pladis brings together brands and people from around the globe and this diversity is our great strength. Were an equal opportunities employer and believe in encouraging an inclusive environment where we celebrate diversity of thinking and respect everyones distinctive qualities and perspectives.

- All applications will be treated with confidentiality. Third Party or Recruitment Agencies are not welcomed.

pladis is an Equal Opportunity Employer committed to hiring a diverse workforce. All openings will be filled based on qualifications without regard to race color sex sexual orientation gender identity national origin marital status veteran status disability age religion or any other classification protected by law.

We operate a strict Preferred Supplier List. If you are a recruitment agency and wish to submit candidate to be considered for this vacancy you must have agreed to and signed our terms of business.
We will not accept CVs from any other sources other than those currently on our PSL. We will not pay a fee for any candidate that has not been represented by a provider on our PSL.