Influencer Relations Manager, Twitch Brand Partnership Studio (BPS)
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Posted on:
Yesterday
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1 Vacancy
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Job Summary
About Us
Launched in 2011 Twitch is a global community where millions come together every day to create and experience multiplayer entertainment live unpredictable and powered by interaction. From casual gaming and world-class esports to anime marathons music and art streams we bring the spirit of community to everything we do.
Job Overview
The Twitch Brand Partnership Studio is an award-winning branded content studio. Were seeking an Influencer Relations Manager to join our this role you will leverage your deep knowledge of Twitch and the creator ecosystem to identify negotiate and activate top-tier influencer talent for high-impact branded content campaigns. You will work closely with multiple stakeholders to deliver exceptional results for our advertising clients while building strong relationships with creators across European markets.
This role is ideal for an experienced influencer relations professional who excels at building relationships making data-informed decisions and delivering high-quality results in a fast-paced environment. You will have the opportunity to work with innovative brands and top creators while contributing your expertise to shape impactful branded content programs.
Key job responsibilities
Influencer Talent Management
Identify and recommend the best creator talent for marquee branded content campaigns using data-driven insights to support your recommendations
Lead contract negotiations with influencers and talent agencies ensuring agreements align with client objectives creator expectations and business requirements
Continuously scout emerging and established creators across the platform to expand our talent roster and identify new opportunities for client programs
Program Execution & Optimization
Collaborate with Program Managers and Creative Strategists to develop custom branded content concepts that resonate with both creators and their communities
Contract brief and supervise content creators for the campaigns to be delivered.
Fine-tune influencer programs to ensure they are engaging authentic and deliver measurable results for advertising clients
Track and analyse campaign performance providing insights and recommendations for optimization
Stakeholder Management
Act as the primary liaison between the Twitch Ad Sales team content creators and talent agencies managing relationships and facilitating smooth collaboration
Present influencer recommendations and campaign results to clients articulating the strategic rationale behind talent selections
Provide consultation on influencer marketing best practices platform trends and creator dynamics
Subject Matter Expertise
Serve as the go-to expert for all influencer-related questions and initiatives within the Team.
Contribute to the development and maintenance of an influencer database tracking talent performance availability and client fit
Stay current on platform trends creator landscape shifts and emerging talent across European markets
About the team
You will join a highly skilled globally connected team who are passionate about content innovation. We work collaboratively with respect and inclusivity to achieve excellent client and audience outcomes.
- Experience managing talent relationships and creator partnerships within the content creation industry demonstrating successful negotiation of contracts and campaign execution
- Proven background in marketing advertising gaming or related industries
- Demonstrated success in negotiating contracts and managing relationships with creators and talent agencies
- Strong analytical skills with the ability to use data to inform talent selection and program decisions
- Excellent communication and presentation skills for both internal and client-facing interactions
- Ability to manage multiple projects simultaneously while maintaining attention to detail
- Deep understanding of the creator economy influencer marketing and digital content trends
- Degree in marketing communications business or related field (or equivalent professional experience)
- Experience working with database systems or talent management platforms
- Knowledge of European creator markets.
- Proficient in both English and German (CEFR C1) for communicating with creators clients and stakeholders across European markets.
Amazon is an equal opportunities employer. We believe passionately that employing a diverse workforce is central to our success. We make recruiting decisions based on your experience and skills. We value your passion to discover invent simplify and build. Protecting your privacy and the security of your data is a longstanding top priority for Amazon. Please consult our Privacy Notice ( to know more about how we collect use and transfer the personal data of our candidates.
m/w/d
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.
Launched in 2011 Twitch is a global community where millions come together every day to create and experience multiplayer entertainment live unpredictable and powered by interaction. From casual gaming and world-class esports to anime marathons music and art streams we bring the spirit of community to everything we do.
Job Overview
The Twitch Brand Partnership Studio is an award-winning branded content studio. Were seeking an Influencer Relations Manager to join our this role you will leverage your deep knowledge of Twitch and the creator ecosystem to identify negotiate and activate top-tier influencer talent for high-impact branded content campaigns. You will work closely with multiple stakeholders to deliver exceptional results for our advertising clients while building strong relationships with creators across European markets.
This role is ideal for an experienced influencer relations professional who excels at building relationships making data-informed decisions and delivering high-quality results in a fast-paced environment. You will have the opportunity to work with innovative brands and top creators while contributing your expertise to shape impactful branded content programs.
Key job responsibilities
Influencer Talent Management
Identify and recommend the best creator talent for marquee branded content campaigns using data-driven insights to support your recommendations
Lead contract negotiations with influencers and talent agencies ensuring agreements align with client objectives creator expectations and business requirements
Continuously scout emerging and established creators across the platform to expand our talent roster and identify new opportunities for client programs
Program Execution & Optimization
Collaborate with Program Managers and Creative Strategists to develop custom branded content concepts that resonate with both creators and their communities
Contract brief and supervise content creators for the campaigns to be delivered.
Fine-tune influencer programs to ensure they are engaging authentic and deliver measurable results for advertising clients
Track and analyse campaign performance providing insights and recommendations for optimization
Stakeholder Management
Act as the primary liaison between the Twitch Ad Sales team content creators and talent agencies managing relationships and facilitating smooth collaboration
Present influencer recommendations and campaign results to clients articulating the strategic rationale behind talent selections
Provide consultation on influencer marketing best practices platform trends and creator dynamics
Subject Matter Expertise
Serve as the go-to expert for all influencer-related questions and initiatives within the Team.
Contribute to the development and maintenance of an influencer database tracking talent performance availability and client fit
Stay current on platform trends creator landscape shifts and emerging talent across European markets
About the team
You will join a highly skilled globally connected team who are passionate about content innovation. We work collaboratively with respect and inclusivity to achieve excellent client and audience outcomes.
- Experience managing talent relationships and creator partnerships within the content creation industry demonstrating successful negotiation of contracts and campaign execution
- Proven background in marketing advertising gaming or related industries
- Demonstrated success in negotiating contracts and managing relationships with creators and talent agencies
- Strong analytical skills with the ability to use data to inform talent selection and program decisions
- Excellent communication and presentation skills for both internal and client-facing interactions
- Ability to manage multiple projects simultaneously while maintaining attention to detail
- Deep understanding of the creator economy influencer marketing and digital content trends
- Degree in marketing communications business or related field (or equivalent professional experience)
- Experience working with database systems or talent management platforms
- Knowledge of European creator markets.
- Proficient in both English and German (CEFR C1) for communicating with creators clients and stakeholders across European markets.
Amazon is an equal opportunities employer. We believe passionately that employing a diverse workforce is central to our success. We make recruiting decisions based on your experience and skills. We value your passion to discover invent simplify and build. Protecting your privacy and the security of your data is a longstanding top priority for Amazon. Please consult our Privacy Notice ( to know more about how we collect use and transfer the personal data of our candidates.
m/w/d
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.
Required Experience:
Manager
Key Skills
- Digital Marketing
- Marketing
- Management Experience
- Profit & Loss
- Analysis Skills
- Microsoft Powerpoint
- Market Research
- Project Management
- Product Management
- P&L Management
- Product Development
- Branding
About Company
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