Demand Generation Specialist Automotive
Share
Job Location:
Boston, NH - USA
Monthly Salary:
Not Disclosed
Posted on:
Yesterday
Vacancies:
1 Vacancy
Job Summary
Our world is transforming and PTC is leading the software brings the physical and digital worlds together enabling companies to improve operations create better products and empower people in all aspects of their business.
Our people make all the difference in our success. Today we are a global team of nearly 7000 and our main objective is to create opportunities for our team members to explore learn and grow all while seeing their ideas come to life and celebrating the differences that make us who we are and the work we do possible.
We are seeking a hands-on Demand Generation Specialist to support growth within the automotive industry one of PTCs strategic verticals. This role is responsible for planning and executing integrated multi-channel demand generation programs that drive qualified pipeline and support revenue objectives in close alignment with Sales and cross-functional partners. This role would be hybrid in our Boston office.
The ideal candidate brings both executional rigor and genuine interest in the automotive market with curiosity for how the industry is evolving across software engineering manufacturing and digital transformation. This is an experienced individual contributor role suited for someone who enjoys building optimizing and scaling campaigns while translating industry trends into relevant high-impact marketing programs.
What youll do (core responsibilities)
Campaign strategy & execution (multi-channel)
- Plan and execute industry-specific multi-channel campaigns across email paid social digital ads and any new trending channels and content syndication to engage target accounts and personas.
- Build and manage campaign infrastructure: landing pages content offers audiences and nurture tracks
- Maintain an always-on nurture motion and retargeting audiences to move buyers through the funnel.
Lead management scoring and funnel operations
- Partner with Marketing Ops/Sales Ops to ensure leads are correctly routed and lifecycle-managed; regularly review lead quality and fix data issues
- Contribute to lead scoring review and ongoing workflow improvements (a key activity called out in our internal playbook).
Performance reporting & optimization
- Track analyze and optimize campaign performance against KPIs (MQLs SQLs pipeline influenced CAC/ROAS where applicable) and recommend changes to targeting creative and channel mix.
- Build clear visibility for stakeholders using dashboards and structured reporting (aligned with enablement around analytics tools referenced in team context).
Creative and agency/vendor coordination
- Drive creative briefs asset requests and production workflows; coordinate approvals and timelines with internal creative and external partners.
- Partner with paid social stakeholders/processesNA touchpoints indicate a formal paid social creative process kickoff with an agency partner.
Cross-functional alignment (Sales field events where relevant)
- Work closely with Sales to align campaigns to revenue priorities and ensure marketing contribution to pipeline.
- Coordinate integrated programs that may include webinars/field activities/events including stakeholder communication and logistical alignment.
What success looks like (first 612 months)
- Launches a reliable monthly/quarterly campaign via digital channels; rhythm with measurable improvements in conversion and pipeline contribution.
- Improves lead quality through tighter targeting clearer offers and better scoring/routing hygiene.
- Creates repeatable operating mechanisms: planning cadence performance readouts and stakeholder alignment.
Qualifications:
- 2-5 years in B2B demand generation / growth marketing (Software solutions SaaS or complex solutions a plus).
- Proven experience executing multi-channel campaigns and optimizing with data.
- Practical knowledge of lead lifecycle concepts (MQL/SQL) nurturing and audience-based retargeting.
- Comfortable partnering with Sales and cross-functional teams to deliver pipeline outcomes.
- Strong project management skills (bonus if youve worked with structured work management processes
- Marketing automation CRM familiarity; dashboards/analytics experience. (Salesforce Qlik Microsoft Office tools familiarity with AI tools
PTC carefully considers a wide variety of factors when determining compensation. The anticipated annual salary range for this position is between $75000 - $90000. The salary range reflects a good-faith estimate of compensation at the time of posting. Actual compensation may vary based on a candidates skills qualifications experience and location. Additionally candidates may be eligible for a performance-based bonus. Employees also have the opportunity to become a PTC shareholder through our employee share purchase program (ESPP) which allows for the purchase of discounted PTC stock. Certain roles may also be eligible for participation in our equity programs. Employees may be eligible for medical dental and vision insurance paid time off and sick leave tuition reimbursement 401(k) contributions and employer match flexible spending accounts life insurance disability coverage and if you are an office-assigned employee a generous commuter subsidy. All total rewards and benefits programs are subject to applicable plan eligibility and other terms and conditions.
For more information about PTCs comprehensive benefits please visit our Careers Page.
PTC recruits on a rolling basis. Candidates are considered as they apply until the opportunity is filled.
Life at PTC is about more than working with todays most cutting-edge technologies to transform the physical world. Its about showing up as you are and working alongside some of todays most talented industry leaders to transform the world around you.
If you share our passion for problem-solving through innovation youll likely become just as passionate about the PTC experience as we are. Are you ready to explore your next career move with us
We respect the privacy rights of individuals and are committed to handling Personal Information responsibly and in accordance with all applicable privacy and data protection laws. Review our Privacy Policy here.
Required Experience:
IC
Key Skills
- Sales Experience
- Door-to-Door Experience
- B2B Sales
- Time Management
- Marketing
- Cold Calling
- Salesforce
- Inside Sales
- Telemarketing
- Customer relationship management
- CRM Software
- Lead Generation
About Company
PTC accelerates digital transformation with a new generation of technology that powers the ways you engineer, manufacture, and service your physical products.
