Brand & Marketing Lead, Strategic Business Unit Central Europe (fmd)

With us you will join a Big Small Company: Big enough to be international and small enough to have an impact in every role. We invite you to rethink our ways of working to create the Perfect Flow for people products processes and your career.

We are looking for a

Brand & Marketing Lead Strategic Business Unit Central Europe (f/m/d)

to a new position within the SBU Central Europe leadership team.

The Brand & Marketing Lead SBU Central Europe is responsible for driving marketing excellence and brand performance within the Central European region. The role ensures strong commercial execution aligned with customer needs market dynamics and business priorities while building longterm brand equity and demand generation with a strong focus on the Hansa brand. As a member of the SBU leadership team the role acts as the voice of the customer and market translating insights into actionable marketing and brand strategies that support growth profitability and strategic differentiation.

In this role you will be responsible for

Marketing & Commercial Execution

You develop and implement the SBU CE marketing strategy and annual plan while driving demand through integrated campaigns channel programs and activation activities. You also lead gotomarket execution by enabling Sales defining channel marketing strategies and supporting key customer partnerships.

Brand Management

You own and develop the Hansa brand in SBU CE ensuring consistent positioning messaging and activation in line with Group guidelines. You strengthen brand awareness and preference while continuously monitoring performance and driving improvements.

Market & Customer Insight

You translate customer and market insights into clear marketing priorities and use analytics to enhance effectiveness and ROI. You also identify growth opportunities and uncover whitespace potential in the market.

Leadership & Collaboration

You lead and develop the SBU CE marketing team while ensuring effective use of marketing frameworks and tools. You also collaborate closely with Sales Supply Chain and Group Marketing and contribute to regional strategy as part of the SBU leadership team.

The role reports directly to Jaakko Marjanen EVP of SBU Central Europe. It is based in Stuttgart Germany and includes occasional travel.

The ideal candidate has the following qualifications:

Experience in B2B business with a 3tier distribution model; industry experience in bathroom or construction sectors preferred.

Marketing leadership experience in a division business unit or regional context.

Proven expertise in brand management and demand generation.

Strong commercial customercentric and analytical mindset.

Comfortable operating at the customer interface and managing multiple stakeholders in a matrix organization.

Demonstrated people leadership and changemanagement capabilities.

Bachelors or masters degree in marketing business or a related field (or equivalent experience).

Fluent in German and English; additional languages are an asset.

Handson working style with strong business acumen.

Curious creative solution-driven team player with excellent communication skills.

Our mind and focus are strongly in the future although we have been pioneers of the industry for a long time. We are looking for people who can rethink and who have a mindset of improving. Our culture allows you to be a valued part of our international community and focus on making an impact. With us you can be a part of making the smartest water solutions which are present and connected to your environment every day.

Please submit your application with your CV by March 16 2026.

Join us to create the Perfect Flow. We are looking forward to hearing from you!