Business Analyst, Prime Video, Prime Video

Do you want to change the way people watch TV We are seeking an experienced Business Analyst to develop a deep understanding of the Prime Video customer their behavior & motivations and their drivers of content consumption. Prime Video is changing the way people watch movies and TV shows offering thousands of new release movies next-day television shows classic favorites and the latest Amazon Originals available to customers with an Amazon Prime or Prime Video subscription. This includes popular and award-winning Amazon originals available for no additional charge.

Amazon is seeking a Business Analyst to support the Prime Video marketing product and marketplace teams by identifying customer content preferences identifying and collecting relevant data from internal and external sources helping build frameworks for evaluation of Prime Videos marketing campaign performance on acquisitions and engagement and by providing the analytical horsepower for decisions related to our marketing investments. With Prime Videos planned investments in content and the highly competitive streaming landscape it is mission critical for Prime Video to define the right targeting and engagement strategy based on deep customer understanding and data analysis that can deliver customer delight and business outcomes.

The Business Analyst is expected to work across teams and functions including Content Programming Business Intelligence Customer Insights & Research Marketing and Finance. Success in this role will require an ability to influence and align stakeholders including Prime Video leadership through use of 1P & 3P data and insights. To accomplish this the candidate must have prior experience of quantitative analytical tools in a consumer internet company (including e-commerce digital media or consultancy roles focused on the consumer internet).

In addition to strong analytical skills the ideal candidate is expected to be a critical thinker with keen attention to detail an ability to juggle multiple priorities and must not be afraid to get hands-on as needed. The candidate must have an ability to think clearly communicate concisely in written and verbal form and a willingness to go beyond his/her direct sphere of responsibility to solve customer and business challenges.


Key job responsibilities
Use internal data sources to develop the Prime Video teams understanding of customer behaviour
Establish and own analysis frameworks for Prime Videos acquisition and engagement program
Own the design development and maintenance of Prime Video service level metrics dashboards reports etc. to socialize performance across internal stakeholders.
Perform India specific deep dives opportunity sizing viewership analysis and deepening customer engagement
Understand trends related to customers internal consumption and recommend strategies & opportunity areas to Prime Video leadership to help drive business growth.
Benchmark performance against 3P industry data and IC offerings.
Understand Amazons core business values and leadership principles and apply these in day to day processes. Communicate roadblocks to stakeholders and propose solutions

- Bachelors degree or equivalent
- 3 years of tax finance or a related analytical field experience
- 5 years of Excel (including VBA pivot tables array functions power pivots etc.) and data visualization tools such as Tableau experience
- 3 years of business or financial analysis experience
- Experience defining requirements and using data and metrics to draw business insights
- Experience making business recommendations and influencing stakeholders
- Experience with Excel
- Experience with tools/systems to analyze data including Excel Access SQL or other data management systems

- Bachelors degree in finance accounting business economics engineering analytics mathematics statistics or a related technical or quantitative field
- Experience formulating and solving predictive modeling machine learning forecasting or statistical modeling problems
- Knowledge of digital video landscape

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