Automotive Business Development Social Media Specialist
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Job Location:
Freehold, NJ - USA
Monthly Salary:
Not Disclosed
Posted on:
6 days ago
Vacancies:
1 Vacancy
Job Summary
Irwin Lincoln Mazda a family-owned and operated dealership serving our community since 1960 is seeking a creative driven and results-oriented Business Development / Social Media Specialist to join our team. This role blends customer engagement lead development and social media strategy to support both Sales and Service growth while strengthening our online presence.
Position Overview
The Business Development / Social Media Specialist will manage inbound and outbound customer communication while creating engaging social media content that reflects the Irwin Lincoln Mazda brand. This individual will play a key role in lead follow-up appointment setting customer retention and online engagement.
Key Responsibilities
Business Development (BDC):
- Handle inbound and outbound leads via phone email text and online platforms
- Schedule sales and service appointments and confirm appointments
- Follow up with prospects service clients and lost opportunities
- Support customer retention and reactivation campaigns
- Maintain accurate customer records and notes in the CRM
- Work closely with Sales and Service teams to maximize show and close rates
Social Media & Digital Engagement:
- Create post and manage content across social media platforms (Facebook Instagram etc.)
- Capture photos and short-form videos of vehicles staff and dealership events
- Monitor and respond to online comments messages and inquiries in a timely manner
- Assist with promotions events and special campaigns
- Ensure brand consistency and professionalism across all platforms
- Track engagement lead activity and campaign performance
Qualifications
- Prior experience in automotive BDC customer service or social media marketing preferred
- Strong written and verbal communication skills
- Comfortable speaking with customers via phone text and digital platforms
- Creative mindset with attention to detail
- Ability to multitask in a fast-paced dealership environment
- Experience with CRM systems and social media platforms
- Basic photo/video capture and editing skills a plus
- Valid drivers license
What We Offer
- Competitive compensation
- Medical and dental benefits
- Paid time off and holidays
- 401(k)
- Training and professional development
- Career growth opportunities within a stable long-standing dealership
- Employee discounts on vehicles parts and service
- Supportive and collaborative team environment
Why Irwin Lincoln Mazda
At Irwin Lincoln Mazda our success is built on relationships reputation and community. We are looking for a team member who is enthusiastic professional and passionate about connecting with customersboth in person and online.
Required Experience:
IC
Key Skills
- Marketing
- Photography
- Facebook Advertising
- Hootsuite
- Social Listening
- SEO
- Web Design
- Adobe Photoshop
- Social Media Management
- Copywriting
- Wordpress
- Writing Skills
About Company
Irwin Lincoln Mazda has been a family-owned business for 57 years in Freehold, NJ. We are seeking highly motivated individuals looking for a rewarding career in...
