Lifecycle Marketing Manager Digital Strategy, Customer Experience AWS Integrated Demand Center

AWS Marketing is seeking a talented Lifecycle Marketing Manager to join our Customer Experience (CX) team within the Integrated Demand Center (IDC). In this technical role you will lead the implementation of customer journeys in Adobe Experience Platform (AEP) while supporting the strategic design of customer-centric marketing experiences. Youll play a critical role in translating journey frameworks into technical reality orchestrating data-driven personalized experiences that help AWS customers adopt and grow with our services.

Key job responsibilities
Technical Implementation & Operations (Primary Focus)
Lead end-to-end technical implementation of customer journeys in Adobe Experience Platform (AEP)
Build and configure journey orchestration workflows segmentation logic and personalization rules
Execute technical implementations based on journey frameworks and requirements from Digital Strategists
Implement shared foundations approach to enable scalable reusable journey components
Ensure data integrity and proper integration across marketing technology stack
Monitor journey performance troubleshoot technical issues and optimize based on progression metrics
Partner with Technical Architecture & Analytics (TAA) teams on data requirements and implementation
Journey Strategy & Framework Support
Assist Digital Strategists in developing customer journey frameworks across awareness consideration conversion and loyalty stages
Provide technical feasibility and best practice input during journey design workshops and planning sessions
Contribute to journey strategy discussions with insights from platform capabilities and implementation experience
Support the development of next best action and next best content recommendation strategies
Collaborate on defining technical requirements and success metrics for Integrated Development Programs (IDPs)
Cross-Functional Collaboration
Partner with CX team on customer journey progression metrics and reporting
Work closely with Channel (email web social etc.) teams and Marketing Platform Operations (MPO) on campaign execution
Coordinate with marketing technology teams and sales demand generation teams to ensure seamless customer experiences
Collaborate with Customer Insights Leads to incorporate Voice of the Customer insights into technical implementations
Present technical implementations and results to stakeholders


- 5 years of professional non-internship marketing experience
- Experience in a marketing focused role including customer lifecycle marketing segmentation reporting customer funnel analysis and top-line sales performance
- Experience working in a fast-paced and highly cross-functional organization
- Experience that includes strong analytical skills attention to detail and effective communication abilities
- Hands-on experience with marketing automation platforms and customer journey orchestration tools

- Experience in multi-territory campaign management
- Experience in digital marketing and content production timelines and process
- Technical aptitude with ability to configure and troubleshoot marketing technology platforms

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status disability or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience qualifications and location. Amazon also offers comprehensive benefits including health insurance (medical dental vision prescription Basic Life & AD&D insurance and option for Supplemental life plans EAP Mental Health Support Medical Advice Line Flexible Spending Accounts Adoption and Surrogacy Reimbursement coverage) 401(k) matching paid time off and parental leave. Learn more about our benefits at NY New York - 86700.00 - 151700.00 USD annually
USA WA Seattle - 82700.00 - 137900.00 USD annually