Digital Marketing Writer Haslam College of Business UTK

The Haslam College of Business (HCB) at the University of Tennessee Knoxville invites applications for a Digital Marketing Writer (Full-time Exempt) to join our Office of Marketing & Public Relations. The Digital Marketing Writer is responsible for writing editing and optimizing written content that supports the colleges marketing and communications efforts. This position creates audience-focused content for releases web stories websites social media videos podcasts email campaigns and digital marketing initiatives applying SEO and GEO best practices to improve engagement visibility and performance. The role requires strong writing editing and organizational skills and the ability to collaborate with internal stakeholders across academic and administrative units.

• Content Development and Writing:
  • Researches writes edits and proofreads digital content for university websites landing pages blogs and other web-based platforms.
  • Develops written content for MarComm including but not limited to releases web stories social media videos podcasts digital advertising and integrated marketing campaigns.
  • Produces email and eblast content in support of recruitment engagement and institutional marketing goals.
  • Adapts messaging for audiences including prospective students parents alumni faculty corporate partners and recruiters other business schools staff and external partners.
• SEO GEO and Content Optimization:
  • Applies SEO and GEO strategies to written content to improve search visibility and audience reach.
  • Incorporates keyword research provided by digital team findings into content development.
  • Uses performance data and analytics from digital team to inform content updates and refinements.
• Collaboration and Brand Alignment:
  • Collaborates with marketing strategists designers web developers and college and campus partners to support coordinated marketing initiatives.
  • Ensures content aligns with Haslam and university brand guidelines voice and messaging standards.
  • Incorporates accessible communication practices into all written materials.
• Time Management and Workflow:
  • Manages multiple writing projects concurrently while meeting deadlines and quality standards.
  • Interaction with clients and sources for interviews information gathering content and editing discussion.
  • Maintains version control and edits content based on feedback from multiple audiences.
  • Assists with maintaining content calendars and campaign schedules for projects in which she/he is involved in MPRs project management system.

Required Qualifications

• Education:Bachelors degree in Marketing Communications English Journalism or a related field.

• Experience:

  • Three (3) to six (6) years of professional experience in digital writing content development or marketing communications.

  • Demonstrated experience writing for digital platforms.

  • Working knowledge of SEO principles and content optimization.

• Knowledge Skills Abilities:

  • Skilled in both AP and Chicago styles.

  • Strong written communication editing and proofreading skills.

  • Ability to translate complex information into clear engaging content.

  • Strong attention to detail and organizational skills.

  • Ability to manage multiple projects and meet deadlines.

  • Ability to work collaboratively with a variety of campus stakeholders and audiences.

Preferred Qualifications

• Experience:

  • Experience in higher education nonprofit or public-sector communications.

  • Background in research translation.

  • Background in writing and ideation for digital marketing campaigns.

• Knowledge Skills Abilities:

  • Familiarity with content management systems (CMS) email marketing platforms and social media management tools.

  • Experience using analytics tools such as Google Analytics or similar platforms.

  • Knowledge of accessibility standards for digital content.

Work Location

• Location: Knoxville TN
• This position is hybrid with 4 days in office and 1 day remote.

Compensation and Benefits

• UT market range: 09
• Find more information on the UT Market Range structurehere
• Find more information on UT Benefitshere

Application Instructions

To express interest please apply with the noted below attachments.

• Resume
• Cover Letter
• List of 3 Professional References
• Portfolio with at least 3 samples of written work from among the following areas: 1.) digital marketing or advertising copy 2.) research writing 3.) public relations or news writing or 4.) website copy of at least 500 words. Please note: AI-assisted work should NOT be included for any of the submitted samples.

About The College/Department/Division

The Office of Marketing and Public Relations at the Haslam College of Business is dedicated to maintaining the colleges brand and identity while sharing the compelling stories of its students alumni faculty and staff. Our work spans marketing campaigns public relations advertising and analytics. We support executive and strategic communications for senior leadership and manage a range of publications and digital channels to shape and amplify the colleges voice.

About theHaslam College of Business

TheHaslam College of Businessfounded in 1914setsthe standard in developing future business leaders whose work positivelyimpactsthe world. More than 11000 undergraduategraduateand executive education students are taught by 290 faculty with dedicated staff membersfacilitatingtheir needs. Haslam programs consist of seven departments and nine undergraduate majors. Its eight centersinstitutesand forums as well as its myriad graduate and executive education programs reach across the for profit not-for-profit and governmental sectors of business with a heavy emphasis on practical research. UT was founded in 1794 and wasdesignatedas Tennessees land-grant institution in 1879.