Marketing Asset Manager

***OpenAsset & Unanet experience required.

***AEC (Architecture Engineering Construction) experience preferred.

***This person will lead Asset Management at a company-wide level.

***Full-time in person position.

Company highlights:

• 55 years in business the leading Austin-based GC
• Record years in 24 & 25!
• Long employee tenure
• Family-owned mid-sized firm (youre not just a #)
• Diverse project portfolio

Benefits highlights:

• Bonus program
• Company paid medical insurance (no cost to employee)
• 401k plan with company contribution (fully vested immediately)

Marketing Asset Manager:
The Marketing Asset Manager is responsible for managing and continuously evolving the company-wide marketing and visual asset ecosystem. This role oversees the organization storage governance and distribution of the companys digital contentincluding resumes project profiles photography videos logos proposal collateral and campaign materialsusing structured systems and Digital Asset Management (DAM) platform (Open Asset).

The Marketing Asset Manager supports proposals marketing initiatives and relationship management efforts byensuring assets are accurate accessible brand-aligned and strategically deployed. This position ensures brandconsistency manages content usage rights and streamlines workflows between creative teams marketingbusiness development and external partners to enhance efficiency quality and responsiveness across theorganization.

Additionally this role is responsible for proactively developing collecting and preserving institutional knowledgethat reflects White Constructions history and growth. This includes gathering and documenting stories milestonesand relevant information related to personnel projects events awards and corporate achievements. TheMarketing Asset Manager maintains these historical records in a structured searchable format to supportmarketing branding recruitment legacy initiatives and long-term corporate storytelling.

Responsibilities:

Personnel Records:

Maintain accurate and up-to-date personnel records within the CRM system including titles projectexperience education certifications awards and biographical information.
Manage the full lifecycle of employee resumes including new employee onboarding master and notableresume development formatting approvals annual verification and ongoing updates.
Maintain Resume Update Master List and ensure version control across all personnel assets.
Coordinate professional headshots and employee announcements as needed.
Track promotions departures and organizational updates within marketing systems.
Collect and preserve personnel milestones stories and historical information to support brandingrecruitment and corporate storytelling initiatives.
Maintain and update personnel profiles on the company website as appropriate to ensur

Project Records:

Maintain accurate and searchable project records within CRM and internal systems.
Develop and update project sheets team narratives and relevancy matrices for marketing and proposaluse.
Maintain master project listings reference contacts and sustainable/LEED project tracking.
Coordinate and archive project photography and supporting documentation.
Collect and document project milestones awards and success stories to strengthen future marketingefforts via consistent project team interviews discussions and site visits.
Maintain and update project listings and project profiles on the company website ensuring contentphotography statistics and narratives reflect current and approved marketing materials.

Proposal Development:
Support the Proposal Manager and Proposal Specialist on major and complex pursuits.
Prepare and update resumes project sheets and team narratives for proposals.
Track proposal content in CRM and archive final submissions appropriately.
Maintain organized reusable boilerplate content to improve efficiency and consistency and upload to
ShredAI platform.

Artificial Intelligence & LLM Integration:
Use approved LLM tools (e.g. AI) to improve efficiency and quality of marketing and proposal content.
Maintain responsible AI standards to ensure brand alignment accuracy confidentiality and compliance.
Review all AI-generated content before release and support team adoption through training and workflow
integration.

Miscellaneous / Asset Governance:
Maintain marketing asset tracking systems including awards listings and sustainability records.
Ensure file governance version control and structured digital asset organization.
Support cross-functional collaboration with Business Development leadership and technical teams.
Maintain consistency and brand standards across all marketing materials.
Continuously improve asset management systems and workflows to support operational efficiency.
Maintain and update website content to ensure timely and accurate representation of company
information including personnel updates project milestones awards company timeline updates culture
initiatives press releases and career opportunities.

Education and/or Certifications:
Bachelors degree from an accredited four-year college or university in MarketingCommunications or related field.
Excellent writing communication and organization skills
Positive enthusiastic and energetic attitude
Self-starter results driven and able to work independently
Ability to develop and maintain effective relationships with a broad group of stakeholders to foster trust and partnership
Ability to multi-task and is comfortable working in a deadline-driven environment
Proficiency in Microsoft Office Suite and Adobe InDesign is necessary.
Experience using a CRM (Unanet) software solution
Knowledge of the architecture/engineering/construction industry a plus
4-6 years of relevant experience.