CRM Executive (App) | Cult Beauty

Life at THG Beauty

We know that beauty isnt one-size-fits-all. Our portfolio of leading retailers and iconic beauty brands caters to everyone everywhere empowering customers all over the world to look and feel fantastic.

By combining our portfolio of owned brands with a marketplace for over 1300 third-party beauty brands through online retail sites LOOKFANTASTIC Cult Beauty and Dermstore THG Beautys ambition is to be the global digital partner of choice across the beauty industry supporting the channel shift to online.

THG Beautys breadth of relationships is unique to the beauty market; it engages with brands as a retailer a brand owner and a product developer and manufacturer making it the industrys digital strategic leader.

Who is Cult Beauty

Well were a beauty-obsessed team who share a common goal to become the most trusted beauty retailer in the world! Were all about intelligent beauty from the way we pick our ever-lusted-after brands to how we talk to our exceptionally savvy customers. Our Cult Community values transparency and so do we. Thats why we only sell the products that truly blow us away and publish every review on our site. To achieve this goal we want to collaborate with individuals who have the same vision. As part of the Cult Beauty team youll be encouraged to share ideas and empowered to aim for the skies. Were a team so if we fail we fail together and try again. Were not just here to sell the most unbelievably amazing beauty products in the world we also want to challenge the definition of what beauty is and use our platform to challenge the status quo both in our industry and society.

Why be a CRM Executive at THG Beauty

Were looking for a proactive and results-driven CRM Executive to support the Senior LoyaltyManager in delivering a successful growth strategy for the Cult Beauty mobile app. With acommercial and creative mindset youll work with multiple marketing channels to encouragenew downloads drive app revenue and deliver engaging push notifications & exclusive appcontent. Responsible for the daily management of the app this is a unique and excitingopportunity to join the CRM team during a key period of growth.

As CRM Executive youll:

Commercial Activities:

• Support execution of the CRM Marketing Calendar to deliver app & push notification revenuetargets
• Manage the end-to-end process for push notifications including copy-writing scheduling and reporting to drive optimisation and engagement
• Brief build and schedule app-specific emails ensuring accurate consistent and timelycompletion of the builds
• Work with key marketing channels to support app-specific moments and offers
• Identify opportunities to promote app downloads and encourage push notification opt-ins across multiple channels with a particular focus on optimising BAU emails & strategic CRM workflows
  Maintain and develop app exclusive content via the Insiders page
• Collaborate with Retail Media to support app-exclusive launches key NPD and new brandsvia the app as well as competitions with our brand partners
• Build relationships with the wider THG team to activate elements of the app roadmap
• Support the wider CRM team with daily email checks and scheduling

Reporting:

• Daily reporting of app & push notification performance drawing conclusions and actionsfrom data
• Focused reporting on push notification performance to inform strategy
• Present findings to the wider business both verbally and via email
• Ongoing awareness of competitor activity

What skills and experience do I need for this role

• Minimum 12 months experience in a marketing or CRM role
• Strong understanding of e-commerce marketing and the beauty industry
• Digitally-minded with an innate understanding of mobile apps Able to confidently draw conclusions and recommendations from data and results
• Strong communication and presentation skills both written and verbally
• Pro-active and able to show initiative
• Proven ability to work quickly and effectively whilst keeping high standards
• Great attention to detail
• Excellent organisational skills
• App experience preferred but not essential
• CRM experience preferred by not essential

Whats in it for me

Career Development

• Access bespoke development programmes that have been designed and developed by our in-house L&D team.

• Continued development through our upskilling programme that is delivered in partnership with an industry-leading training provider.

Enhanced Leave

• 25 days annual leave plus bank holidays.

• Dont want to work on your birthday We dont either! Enjoy your day off on us!

• Enhanced maternity and paternity pay depending on length of service.

• Up to 10 days compassionate leave.

• Buy back up to 3 days each year.

• Unlock 2 days volunteer leave after 12-months.

Wellbeing Support

• Access face-to-face and virtual appointments with our in-house GP.

• Access our in-house CBT therapist.
  
  
• Access our 247 Employee Assistance Programme (EAP) which is provided by Bupa.

Other Perks

• Save up to 12% on the cost of personal tech through our salary sacrifice scheme.
  
• Up to 50% staff discount on THG brands.

• Know someone who would be perfect for THG Refer them and get up to 1000 when they pass their probation.

• Anniversary gifts when you hit 5 and 10 years of service.