Head of Marketing
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Job Location:
Johannesburg - South Africa
Monthly Salary:
Not Disclosed
Posted on:
14 hours ago
Vacancies:
1 Vacancy
Job Summary
Job Title:Head of Marketing
Location: Remote (US Work Hours)
Type: Full-Time Contractor
The Role
The Director of Growth Marketing or Head of Marketing will own the strategy and execution of Heating Greens marketing efforts aligning brand positioning demand generation lead generation and revenue growth.
This is a hands-on leadership role. You will connect marketing investment directly to pipeline and revenue performance while building a scalable growth engine.
You will work closely with the Founder oversee fractional specialist partners (performance marketing content marketing and ecommerce) and drive measurable results across the full customer journey.
What Youll Own
Strategy & Positioning
Clarify and refine Heating Greens vertical positioning
Define and evolve ideal customer profiles (ICPs)
Translate revenue targets into an annual marketing plan
Brand & Category Authority
Grow branded search and category visibility amongst ICP
Develop educational content aligned to priority segments
Elevate case studies and customer proof
Demand Generation Lead Generation & Funnel Performance
Build and manage the MQL SQL Revenue funnel
Improve lead quality conversion rates and sales cycle efficiency
Oversee paid search and digital performance channels
Measurement & Accountability
Own all key business and marketing metrics including CPL CPA close rate and revenue contribution
Own the marketing dashboard and reporting cadence; bring visibility and confidence to marketing performance
Optimize marketing investment based on performance data
Team Leadership & Sales Collaboration
Direct and integrate fractional marketing specialists
Align marketing closely with sales and operations
Build scalable systems and processes
What Success Looks Like
In the first 12 months you will:
Increase qualified pipeline in our priority vertical
Improve conversion rates across the funnel
Strengthen brand recognition and category authority
Build a disciplined marketing measurement framework
Contribute meaningfully to revenue growth targets
Ideal Background
610 years in growth marketing demand generation or B2B marketing leadership
Experience in high-consideration purchase environments
Strong understanding of performance marketing and funnel optimization
Proven ability to connect marketing metrics to revenue outcomes
Comfortable working in a founder-led entrepreneurial environment
Experience in wellness fitness home improvement or environment sectors
Key Skills
- Digital Marketing
- Performance Marketing
- B2B Sales
- Marketing
- SAAS
- Growing Experience
- Customer Acquisition
- Multichannel Marketing
- Affiliate Marketing
- Team Management
- Public Speaking
- Lead Generation
