Social Strategist

No Relocation Assistance Offered
Job Number#171745 - Surrey England United Kingdom

Who We Are

Colgate-Palmolive Company is a global consumer products company operating in over 200 countries specializing in Oral Care Personal Care Home Care Skin Care and Pet Nutrition. Our products are trusted in more households than any other brand in the world making us a household name!

Join Colgate-Palmolive a caring innovative growth company reimagining a healthier future for people their pets and our planet. Guided by our core valuesCaring Inclusive and Courageouswe foster a culture that inspires our people to achieve common goals. Together lets build a brighter healthier future for all.

Location: Woking Surrey

Reporting to: Europe Division Digital Transformation.

Colgate is seeking an innovative passionate and results-driven Social Strategist to join our Division team. This role is pivotal in driving our social media creative presence ensuring Colgate remains relevant and engaging across key platforms with a strong focus on TikTok. You will work cross-functionally with the marketing commercial and hub teams to develop and execute a cohesive social media strategy and content framework that aligns with business objectives elevates our brands and drives market share in collaboration with our Hubs across Europe.

As part of our team you will lead social creative innovation to engage and inspire people to live happier healthier lives. This is an exciting opportunity for someone who is passionate about social media culture and wants to make a measurable impact in a fast-paced collaborative environment.

What you will do:

Social Strategy and Execution

• Develop and drive the Divisions social media strategy with a primary focus on the TikTok platform to increase brand awareness engagement and conversion.
• Elevate the social creative framework velocity and overall impact of content.
• Identify emerging social media trends platforms and content formats translating them into actionable strategies.
• Collaborate across teams to unlock new opportunities and implement best-in-class practices to maximize our commercial performance in the social space.
• Develop and implement full-funnel strategies that seamlessly integrate social media social commerce and e-commerce platforms.
• Manage the content calendar and opportunity spaces across Europe Division social channels.
• Establish monitoring analytics and reporting on performance across European social media providing data-driven recommendations for optimization.
• Lead the strategy for engaging social communities loyalty programs and influencer/creator/affiliate partnerships.
• Utilize social listening to monitor channels for trends conversations and sentiment related to our brand industry and competitors.
• Act as the central strategic expert for Division and European Hubs consulting on best-in-class social execution and troubleshooting performance bottlenecks for rapid cross-market scaling.
• Own holistic measurement defining regional KPIs that track social effectiveness and TikTok growth.

Content Development

• Oversee the creation and production of high-quality platform-specific social media content ensuring brand consistency and legal compliance.
• Develop and govern the social content framework transitioning from linear marketing to a high-velocity collapsed funnel model where brand discovery and conversion are unified.
• Build the infrastructure for content scalability enabling hubs to produce high-volume native-first assets efficiently by leveraging creators agencies and partners.
• Coordinate with external agencies and internal creative teams on content execution.
• Act as the Divisions subject matter expert on TikTok content creation best practices.
• Ensure social strategies align with overall marketing campaigns and brand messaging.
• Identify opportunities for social commerce integration and supporting sales objectives.
• Establish big bets support localizing and share best practices across different markets.
• Drive data-driven content development and analysis for effective content.
• Ability to gather insights through deep research social listening cross-functional teams and platforms.

Who you areMinimum Qualifications

• Bachelors degree in Marketing Communications or a related field.
• Proven experience (typically 7 years) in developing and managing social media strategies for a major brand with a demonstrable track record of success on TikTok and the broader social commerce ecosystem.
• Expert knowledge of social media platforms analytics tools and content management systems.
• Experience in social media management with a strong interest in all relevant technologies content creation influencer marketing engagement initiatives and AI advancement.

Preferred Qualifications

• Experience working in a complex cross-functional or matrixed organizational environment.
• Strong analytical skills with the ability to interpret data and provide clear actionable insights.
• Excellent written and verbal communication skills including presentation skills for executive audiences.
• Proficiency in social media management tools (such as Hootsuite Buffer Sprout Social Sprinklr Emplify etc.) and analytics platforms (such as TikTok Marketscope Google Analytics Meta Insights etc.).
• Intimate familiarity with platform toolkits required for social commerce including TikTok Ads Manager TikTok Creator Marketplace and TikTok Seller Center.

Our Commitment to Inclusion
Our journey begins with our peopledeveloping strong talent with diverse backgrounds and perspectives to best serve our consumers around the world and fostering an inclusive environment where everyone feels a true sense of belonging. We are dedicated to ensuring that each individual can be their authentic self is treated with respect and is empowered by leadership to contribute meaningfully to our business.


Equal Opportunity Employer
Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race color religion gender gender identity sexual orientation national origin ethnicity age disability marital status veteran status (United States positions) or any other characteristic protected by law.

Reasonable accommodation during the application process is available for persons with disabilities. Please complete this request form should you require accommodation.

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