Proudly Canadian. Driven by Purpose. Rooted in Care.
Join a national team where people purpose and community come first. Western Financial Group was named a 2025 Top Insurance Employer by Insurance Business Canada and is home to more than 2300 team members supporting over one million customers across 200 locations across Canada.
VICE PRESIDENT EMPLOYEE BENEFITS Winnipeg Manitoba
Youre an inspiring executive who leads with integrity builds highperformance teams and knows how to turn strategy into measurable business results. You believe in longterm relationships continuous learning and doing right by customers and colleagues values deeply aligned with our culture.
What a Typical Day Looks Like
In this influential role every day is an opportunity to move the organization forward while living our Guiding Principles.
Lead with Purpose & Integrity
- Provide vision coaching and direction to a senior team of Directors and managers empowering them to deliver on ambitious revenue retention and clientexperience outcomes.
- Model and reinforce Westerns culture bringing Truthfulness Fairness Value and Loyalty to life in every conversation and decision.
- Guide your team through change with clarity empathy and strong stakeholder alignment.
Drive Sales Service & Revenue Excellence
- Lead the strategy and execution of national sales distribution and retention plans to expand market presence and drive sustainable financial growth.
- Ensure tightly integrated sales and service operations creating seamless handoffs and a cohesive endtoend client journey.
- Use analytics insights and business intelligence to uncover revenue opportunities optimize performance and ensure profitable growth across regions.
- Oversee the analysis and riskmanagement framework for a pooled benefits product portfolio ensuring longterm profitability and sound decisionmaking.
Shape Strategy Innovation & Operational Strength
- Champion innovation by identifying new partnerships marketing opportunities and scalable processes that enhance profitability and operational effectiveness.
- Lead the evolution of the operating model connecting sales and service - optimizing processes technology and structure to maximize flexibility and client value.
- Manage change thoughtfully and strategically ensuring stakeholders understand the why and support the path forward.
- Ensure compliance with legislative audit and regulatory requirements while upholding governance best practices and optimizing budget utilization.
The Value You Bring
Leadership Excellence
- Demonstrated senior leadership experience guiding large distributed teams in highperformance environments.
- Proven ability to develop talent elevate team capabilities and drive engagement and accountability
Strategic & Commercial Strength
- Proven success shaping business strategies that improve profitability strengthen customer journeys and optimize operating models.
- A deep understanding of sales distribution customer service operations and financial performance levers.
Analytical & Operational Acumen
- Expertise in leveraging data and insights to make informed decisions uncover opportunities and guide performance.
- Experience leading transformation continuous improvement and change initiatives.
Licensing & Designation
- LLQP required
- CEBS or related designation an asset
Role Details
- Hours: Full-time 37.5 hours per week
- Location: Hybrid role - 3 days/week on-site at our Empress location based in Winnipeg Manitoba
- Current Vacancy: Yes
- Requisition #: 82633
Why Western
Westerns peoplefirst culture grounded in our guiding principles of Truthfulness Fairness Value and Loyalty is recognized across Canada and strengthened by our commitment to wellness flexibility and meaningful community impact.
Highlights include:
- 14 Paid Wellness Days 4 weeks vacation companymatching savings programs and 100% employerpaid group benefits for eligible employees
- Over 1500 volunteer hours supporting 160 charities in through the Western Financial Group Communities Foundation.
Our Commitment to Inclusion: At Western we strive to create an accessible equitable and inclusive workplace where everyone feels valued and can thrive. As an equal opportunity employer we encourage applicants of all backgrounds to apply even if your experience doesnt perfectly match every qualification. If you need assistance or an accommodation during the hiring process please contact or visit our Careers page.
Our HumanFirst Hiring Approach: We do not use artificial intelligence to screen assess or select applicants. All applications are personally reviewed by Westerns Talent Acquisition Consultants. As part of our hiring process we use standardized scientifically validated skills assessments (nonAI) and all results are reviewed by our hiring team.
Ready to Apply
If making a meaningful impact in your community and growing your career in a supportive purposedriven environment excite you wed love to hear from you. Internal Applicants please apply via your SuccessFactors Portal.