Digital Experience Manager

As one of Canadas leading life insurers Blue Cross Life Insurance Company of Canada (Blue Cross Life) takes great pride in being the most trusted brand by Canadian consumers offering exceptional coverage tailored to protect them and their families.

Federally licensed with operations across Canada Blue Cross Life provides a full suite of top-tier Individual and Group Life and Disability insurance options. This comprehensive range of products is backed by an insurer with decades of experience protecting Canadians.

Our employees are the key component in enabling us to deliver competitive life and disability products nationally; we value their knowledge and integrity and are dedicated to their professional development by providing an environment of continuous learning and growth. We seek creative problem solvers who care about the work they do while helping to drive responsiveness and insight throughout our organization.

If you are looking for an opportunity in a challenging fast-paced and collaborative work environment the career you have been looking for may be waiting for you at Blue Cross Life.

Whats in it for you

At Blue Cross Life digital experience plays a critical role in how customers learn evaluate and engage with our brand and products. As a Digital Experience Manager youll own and shape the front-end digital customer journey driving measurable growth through UX/UI excellence data-informed optimization and experimentation.

This is a high-impact role where strategy meets execution. Youll influence how customers experience our brand before they ever explore getting coverage working cross-functionally with marketing design analytics technology teams and external vendors to create intuitive accessible and high-performing digital journeys. Youll also support broader digital and marketing initiatives ensuring partners and vendors are aligned to deliver consistent on-brand experiences.

If youre energized by turning insight into action and improving experiences through continuous optimization this role offers meaningful ownership and visibility.

Your everyday with us

In this role you will lead the strategy optimization and performance of Blue Cross Lifes digital customer experience leading up to the transactional application process. Serving as the connection between strategy design data and execution youll ensure digital journeys are intuitive on-brand accessible and built to drive growth.

You will define and measure success through analytics experimentation and user research translating insights into clear actionable improvements across the customer journey. Youll also support broader marketing and growth initiatives by designing scalable digital journeys optimizing templates and components and enabling campaigns product launches SEO and cross-sell opportunities.

What youll do

• Own and optimize the website experiencestructure templates components and design systems while collaborating with vendors to guide implementation and ensure quality scalability and performance.

• Lead UX/UI research experimentation and journey analysis to identify friction validate hypotheses and prioritize improvements.

• Own the CRO insights and experimentation roadmap partnering with vendors and internal teams to deliver measurable improvements.

• Design enable and optimize buyer journeys including embedded cross-sell product transitions and integrated marketing touchpoints.

• Leverage analytics and qualitative insights to identify drop-offs performance signals and optimization opportunities.

• Translate data into clear recommendations that inform UX/UI improvements testing priorities and growth initiatives.

• Support SEO AIO and GEO initiatives by integrating technical and content considerations into templates UX decisions and optimization efforts.

• Support CMS and Webflow operations including publishing workflows QA governance and backlog coordination.

• Own the UX/UI agency relationship including roadmap alignment delivery oversight prioritization reviews approvals and accountability.

• Communicate progress performance insights risks and outcomes to stakeholders and leadership.

What you need to succeed

Education: Post-secondary education in Marketing Communications Design Business UX or a related field.

Experience:

• 710 years of progressive experience in digital experience management UX/UI website optimization CRO or digital program leadership.

• Proven experience leading UX/UI programs experimentation initiatives or conversion optimization efforts.

• Experience managing agencies or external vendors with clear ownership of delivery and outcomes.

Knowledge & Skills

• Advanced proficiency with analytics and research tools such as GA4 Hotjar user journey/pathing and A/B testing platforms.

• Strong experience with modern CMS platforms (Webflow preferred) and scalable web templates or components.

• Deep understanding of UX/UI best practices mobile-first design accessibility (WCAG) and design systems.

• Proven ability to translate data into actionable insights that drive UX conversion and growth outcomes.

• Working knowledge of technical SEO and the ability to integrate SEO/AIO/GEO considerations into digital experiences.

• Strong cross-functional collaboration and communication skills with the ability to influence at all levels.

• High ownership mindset with accountability for outcomes not just deliverables.

• Structured organized and able to drive consistent execution against roadmaps.

Language: English required Bilingual is considered an asset.

Pay Range: $88150 - $110190 (CAD)

The Base Pay range may vary depending on the successful candidate or other relevant job-related factors such as knowledge skills qualifications experience and education/ addition to Base Pay eligible Blue Cross Life employees may participate in various performance-based incentive programs. Payments under these programs are discretionary and subject to both individual and organizational results.

Blue Cross Life is an equal opportunity employer. We strive to foster a culture where everyone is enabled to achieve their full potential - a culture of diversity equity and inclusion (DEI). Accessibility is a top priority.

For applicants with disabilities we provide accommodations throughout the recruitment selection and/or assessment process. If selected to participate in the recruitment selection and/or assessment process please inform Human Resources staff of the nature of any accommodation(s) that you may require in respect of any materials or processes used to ensure your equal participation.

Our recruitment process may involve automated tools including AI to assist in screening applications.

We would like to thank all candidates for expressing interest. Please note that only those selected for interviews will be contacted. If you experience any technical issues throughout the application process please email: .

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