Content Manager

Job Title

Job Description

Your role:
Job Responsibilities:

Assists in developing and implementing Business-to-Consumer (B2C)communication and contentcampaign strategies and plans across paid owned and earned channels for various markets under the guidance of senior Content Managers.
Contributes to the Influencer Marketing (IM) strategy implementation following established guidelines to drive media success and nurture relationships with media outlets.
Works under general supervision and established processesutilizingindependent judgment to navigate and adhere to operational policies ensuring compliance andoptimalperformance.
Participatesin defining and executing the strategy for owned social media and content planning collaborating with creative teams to create engaging content for different platforms.
Assistsin monitoring campaign performance and adheres to campaign success measurement frameworks reporting findings to senior Content Managers.
Supports in establishing andmaintainingadherence to an end-to-end campaign success measurement framework contributing to campaign performancemonitoringand implementing improvements based on insights.
Assistsin evaluating strategic recommendations for alignment with market communications strategy providing input tooptimizecampaign effectiveness.
Participatesin conductingcampaignevaluations during and after acrossInfluencer Marketing (IM) touchpointsand digital amplification insights to inform strategy and best practices.

• Has experience in working with and managing multiple creative agencies

• Has experience in creating product listingsacross platforms.

Should be comfortable in working in an agile& dynamic environment
Contributes to the Influencer Marketing (IM) strategy implementation following established guidelines to drive media success and nurture relationships with media outlets.
Works under general supervision and established processes utilizing independent judgment to navigate and adhere to operational policies ensuring compliance and optimal performance.
Participates in defining and executing the strategy for owned social media and content planning collaborating with creative teams to create engaging content for different platforms.
Assists in monitoring campaign performance and adheres to campaign success measurement frameworks reporting findings to senior Content Managers.
Supports in establishing and maintaining adherence to an end-to-end campaign success measurement framework contributing to campaign performance monitoring and implementing improvements based on insights.
Assists in evaluating strategic recommendations for alignment with market communications strategy providing input to optimize campaign effectiveness.
Assists in identifying potential synergies across different zones collaborating with cross-functional teams under the guidance of the Content Manager.
Participates in conducting evaluations during and after campaigns across Public Relations (PR) and Influencer Marketing (IM) touchpoints contributing insights to inform strategy and best practices

Youre the right fit if:
Minimum required Education:
Bachelors Degree/ Vocational Education in Communication Marketing Media or equivalent.

Minimum required Experience:
minimum 4 years of experience with Vocational Education in Digital Marketing Social Owned Media Campaign Management Public Relations in Healthcare or Consumer Goods domain or equivalent.

Preferred Skills:
Project Management
Stakeholder Management
Business Acumen
Communications and Brand Content Development
Content Management Systems (CMS)
Strategic Planning
Marketing Analytics
Campaign Management
KPI Monitoring and Reporting
Social Media Strategies
Public Relations (PR)
Influencer Marketing
Content Strategy

How we work together
We believe that we are better together than apart. For our office-based teams this means working in-person at least 3 days per week.
this role is an office role.

About Philips
We are a health technology company. We built our entire company around the belief that every human matters and we wont stop until everybody everywhere has access to the quality healthcare that we all deserve. Do the work of your life to help the lives of others.
Learn more about our business.
Discover our rich and exciting history.
Learn more about our purpose.
If youre interested in this role and have many but not all of the experiences needed we encourage you to apply. You may still be the right candidate for this or other opportunities at Philips. Learn more about our culture of impact with care here.

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