Manager-Market Intelligence Planning & Community Performance (Ontario)

Description

Join our team and what well accomplish together

TELUS mission is to unleash the power of its world-class networks to deliver the best solutions to Canadians at home at work and on the go. We make the world better by leveraging technology to break down barriers and enable everyone to reach their full potential.

Our culture is fundamentally centered on a passion for growth our deep desire to seize every opportunity and embrace change our values inspiring excellence and the courage to innovate. The growth mindset encourages each of us to lean in and learn about what matters most to our customers to create the foundational knowledge that enables us to make decisions that prioritize customers in everything we doing so we create innovations that change the lives of thousands of people across Canada.

At TELUS we are always learning and insatiably the face of uncertainty we take risks and learn quickly from our mistakes. We build on everyones ideas because we are stronger together. We are impressed by what humans dare to achieve and are motivated every day to enable others to do more through our technology and innovation. Together we make a difference.

Our Team and What Well Accomplish Together

Were looking for a dynamic leader who thrives on turning complex data into actionable insights that drive business this role youll be at the intersection of strategic planning community performance analytics and Go-To-Market excellence directly influencing TELUSs expansion and market success.

Youll lead critical initiatives including Market selection and prioritization performance management and executive reporting. If youre passionate about uncovering the why behind customer behavior and love seeing your recommendations shape go-to-market strategy we want to hear from you.

What youll do

Strategic Planning & Market Excellence

• Lead PMO marketing initiatives strategic planning and market excellence programs
• Drive program/project implementation and deployment across Ontario regions
• Develop interlock processes and process improvements

Community Performance & Analytics

• Conduct comprehensive community analysis selection and prioritization.
• Manage unified Go-To-Market (GTM) yearly and quarterly planning initiatives
• Oversee budget and performance management in collaboration with national teams including gating KPIs channel targets product performance orders/GA and yield metrics
• Design and maintain community performance and GTM dashboards

Research & Insights

• Develop and test hypotheses to explain market performance and customer behavior
• Take initiative to develop and execute client and market research programs to address identified issues and influence corporate strategy
• Identify marketing problems and opportunities and creatively apply market research techniques

Executive Communication & Reporting

• Conduct community GTM deep-dives delivering insights and actionable data to orient strategy and monitor performance
• Prepare executive presentations
• Develop communicate and promote actionable research recommendations and KPI reporting to all levels of management
• Communicate financial impact of recommendations and downstream effects on products and services
• Calculate and report ROI on GTM events and initiatives

Leadership & Team Development

• Drive a high-performing highly engaged workforce through effective leadership activities
• Implement measurable engagement and recognition programs
• Ensure completion of quality performance processes and knowledge transfer
• Define and prioritize information needs while managing multiple complex projects

Qualifications

What you bring

• Bachelors degree in Business Marketing Statistics Economics or related field
• 5 years of experience in market research business intelligence or strategic planning
• 2 years of people leadership experience
• Advanced proficiency in developing and executing market research programs to influence corporate strategy
• Expert-level skills in data analysis statistical modeling and hypothesis testing
• Proven ability to develop and communicate actionable research recommendations and KPI reporting to all management levels
• Strong financial acumen with ability to articulate business cases and ROI
• Advanced Excel PowerPoint and data visualization skills
• Experience with dashboard development and BI tools (Tableau Power BI or similar)
• Exceptional presentation and communication skills for executive-level audiences
• Proven ability to manage multiple complex projects simultaneously
• Strategic thinking with strong problem-solving capabilities

Nice to Have

• MBA or Masters degree in related field
• Experience in telecommunications or technology industry
• Knowledge of fibre network deployment and infrastructure planning
• Familiarity with Go-To-Market strategy development
• Experience with survey design and primary research methodologies
• Project Management Professional (PMP) certification
• SQL or other data querying languages