Senior Brand Manager Nutrition
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Job Location:
Monthly Salary:
Posted on:
Yesterday
Vacancies:
1 Vacancy
Job Summary
JOB DESCRIPTION:
Primary Objective:
Lead assigned projects track performance and periodically report to supervisor. Provide commentaries recommendations and corrective action plans if necessary to achieve business goals.
Support and co-lead brand plan to achieve business objectives.
Flawless execution according to company direction in your area of responsibility.
Major Responsibilities:
Marketing
- Prepare and develop marketing objectives strategies advertising and promotion and ensure flawless execution.
- Analyzes and defines customers and market requirements and trends. Analyze and report market intelligence in a correct and timely manner.
- Develop ETH and Consumer materials that align with brand objective.
- Improve both consumer and ETH brand funnel to build a healthy brand among consumers and HCPs.
- Co-lead digital plan and CRM projects to achieve brand objectives.
Execution
- Develop implement and update product training and competitor information intelligence to sales force on an ongoing basis.
- Achieve sales margin and market share annual goals for the assigned products.
- Participate in planning sales promotion and advertising in support of existing products and determine market strategies and sales tactics to achieve product objectives.
- Develop methods of field-testing promotional programs to determine customer acceptance evaluate effectiveness of promotion efforts and keep informed on needs of the sales force.
- Review complaints and suggestions relating to assigned products.
- Ensure all business activities comply with the WHO code Thai code relevant Acts legal demands Abbott code of conduct and ethical standards.
- Manage A&P and ensure the budget is spent per agreed plan.
- Execute a plan to drive NU recruitment in both consumer and ETH channels base on objectives.
Key Qualifications:
- Degree in Science/Pharmacy/Medical/Business Administration or Appropriate tertiary qualification.
- Strong sales and marketing track record with experience in pharmaceuticals healthcare or FMCG along with strategic thinking and high emotional intelligence.
- Sound understanding or qualifications in marketing related principles.
- Strong communication skills
The base pay for this position is
N/AIn specific locations the pay range may vary from the range posted.
JOB FAMILY:
Product Management
DIVISION:
ANI International Nutrition
LOCATION:
Thailand > Bangkok : Q-House Lumpini Building
ADDITIONAL LOCATIONS:
WORK SHIFT:
Standard
TRAVEL:
Yes 20 % of the Time
MEDICAL SURVEILLANCE:
Yes
SIGNIFICANT WORK ACTIVITIES:
Keyboard use (greater or equal to 50% of the workday)
Required Experience:
Manager
Key Skills
- Digital Marketing
- Marketing
- Management Experience
- Profit & Loss
- Analysis Skills
- Microsoft Powerpoint
- Market Research
- Project Management
- Product Management
- P&L Management
- Product Development
- Branding
About Company
WHO WE ARE CREATING LIFE-CHANGING TECHNOLOGY From removing the regular pain of fingersticks as people manage their diabetes to connecting patients to doctors with real-time information monitoring their hearts, from easing chronic pain and movement disorders to testing half the world’s ... View more
