Relationship Manager Retail Sales Erode
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Job Summary
Job Purpose
Responsible for managing BANKs & NDs and achievement of the sales target expected from those set of distributors.
To ensure attainment of maximum market share from these set of BANKs & NDs
Job Context & Major Challenges
Job Context
Retail is an equally important arm of the MF business as compared to institutional. It helps the AMC garner equity assets which is the most profitable asset in this business. It also helps in increasing the reach and penetration of various products across various geographies. There are multiple channels involved in this set up; namely IFA ND PCG & Banking. Retail expansion is another critical parameter for success in increasing reach. Apart from generating sales from existing POS creating new POS to increase distribution base is an important element of the retail business.
Key challenges
One of the most important aspects of the BANK/ND channel is to increase activation of the POS i.e. maximum POS selling our product. With every Relationship Manager managing a large number of relationships to be able to reach out to them to ensure that they remain consistently active with us is a challenge.
Market Share Creating top of the mind recall in the mind of the BANK/ND is another important challenge in this role. With the presence of over 35 players in the industry we need to have a high recall which will lead to enhanced market share.
& Updation To update the BANK/NDs a challenge in itself. Market dynamics keep changing on a daily basis and it is equally important to update the advisors frequently.
adopted by competition To be able to sell your products in an environment where stiff competition forces market players to adopt various pricing and incentive strategies which we may not be able to match.
issues Ensuring that all service related issues of BANKs/NDs and their investors are sorted out with a quick TAT. Servicing is a very critical aspect of the relationship and if issues are not sorted out in adequate time it may lead to relationship turning sour with distributors
Key Result Areas
| KRA (Accountabilities) (Max 1325 Characters) | Supporting Actions (Max 1325 Characters) | |
|---|---|---|
| KRA1 | To achieve the allocated equity and debt sales target | 1)Profiling distributors and targeting them accordingly. 2)Ensuring timely communication of information and personally meeting them periodically. generation focussed group discussions with investors |
| KRA2 | To achieve the allocated PMS sales target | 1)Identify BANKs/NDs who have the requisite clientele for PMS and create awareness about our schemes and their performance among those distributors. 2)Accompany them on joint calls to meet their clients. |
| KRA3 | To achieve the targeted amount of new SIPs | 1)Focus on the unique offering in this segment to maximise sales. 2)To communicate and educate the distributors about its advantages and potential as a tool for wealth creation. |
| KRA4 | To ensure that the targeted number of new investors (folios) is added | 1)Ensuring that maximum existing investors of all IFAs are investing with us. 2)To support distributors in new initiatives to help them increase their client base. |
| KRA5 | To ensure maximum POS activisation | 1)To ensure widespread participation from all distributors and monitor these numbers on a regular basis. 2)To conduct regular presentations and training sessions on a large scale to help increase participation. |
Required Experience:
Manager
Key Skills
- Customer Service
- Agriculture
- Atl
- Bank Operations
- Body Care
About Company
Discover a world of financial solutions at Aditya Birla Capital – your trusted partner for investments, insurance, loans, and a wide range of financial services in India.
