Marketing Senior Specialist Product and CLM
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Posted on:
Yesterday
Vacancies:
1 Vacancy
Job Summary
About Us
Nu is one of the largest digital financial platforms in the world with more than 127 million customers across Brazil Mexico and Colombia. Guided by our mission to fight complexity and empower people we are redefining financial services in Latin America and this is still just the beginning of the purple future were building.
Listed on the New York Stock Exchange (NYSE: NU) we combine proprietary technology data intelligence and an efficient operating model to deliver financial products that are simple accessible and human.
Our impact has been recognized by global rankings such as Time 100 Companies Fast Companys Most Innovative Companies and Forbes Worlds Best Bank. Visit our institutional page the role
Within the Product & Customer Lifecycle Marketing team this individual will be responsible for bridging the gap between the Product team (Investment and Crypto) and the Affluent marketing team. They will lead the development of product lifecycle management strategies within a customer-centric journey considering segmentation and contextual behavior with a focus on building positioning narrative and the implementation and optimization of performance-driven marketing initiatives. This role carries end-to-end responsibility for assigned projects which may range from creating a product value proposition and building narratives centered on consumer pain points and needs to product positioning and the development of a Go-to-Market plan including full CLM strategy execution and the management of other marketing stakeholders (PR SEO Blog Website Campaigns Brand Experience and Branding).
Youll be responsible for
- Effectively and proactively manage and influence stakeholders and segment leaders regarding the roadmap for new products and features mediating discussions and reviews on product expansion and maturity (e.g. product-market fit);
- Lead the development of the product marketing plan and Go-to-Market strategies in accordance with segment priorities and the marketing calendar;
- Be the guardian of the product narrative building guidelines and sharing knowledge about product narratives with multifunctional teams responsible for content (blog website etc) communication (In-app PR CLM Campaign etc) to ensure the plan is aligned with marketing and business objectives;
- Bridge analytical insights (such as critical stages of the customer journey that define engagement and the relationship with Nubank) with practical customer journey management strategies. Additionally be responsible for the specific marketing plan for investment and crypto products ensuring alignment with the interests and objectives of the Affluent segment;
- End-to-end performance management: strategic alignment understanding of business objectives planning and implementation of communication flows copy elaboration monitoring and reporting of results to involved stakeholders;
- Combine product funnel analysis with a deep understanding of customer segments to drive engagement at critical lifecycle stages (e.g. onboarding at Nubank moments of delight or friction churn prevention...);
- In this position you will work closely with (1) the Analytics team in order to define test parameters monitoring and identification of business opportunities; (2) Product Managers to define where product journeys best fit into each phase of the clients life and how to communicate the value of these products; (3) the Marketing team in general to define strategies that leverage products across various communication channels.
We are looking for a person who has
- Previous experience with product marketing and CRM
- Advanced understanding of communication channels especially direct/owned channels.
- Experience in managing multiple stakeholders and influencing product teams.
- Executive structured and concise communication.
- Analytical and problem-solving skills.
- Experience in analyzing success and engagement metrics.
- Experience with multi-channel and multi-touchpoint journeys connected with brand tone of voice and positioning.
- Process improvement and project management skills.
- Ideally possess experience in consumer-facing roles within financial services or investment firms.
- Advanced English.
Location for this opportunity (City Country)
- São Paulo Brazil
Our Benefits
- Chance of earning equity at Nubank
- Food/ Meal Card (Vale-Refeição and/or Vale Alimentação)
- Public Transportation Commuting Benefit (Vale-Transporte)
- NuCare Psychological Financial and Legal Assistance Program
- Life Insurance
- Medical Plan
- Dental Plan
- NuLanguage Language Course Program
- Nucleo - Our learning platform of courses
- Extended Parental Leave
- Daycare Allowance
- Parental Consultancy
- Work-from-home Allowance
- Gym Partnerships
- 30 days of paid vacation
- Relocation Assistance Package if applicable
Work Model for this Role
- Option 1: Hybrid 2-3 times/week: Our hybrid work model brings us to the office at least twice a week on strategic days designed to maximize team connection and collaboration. For more details visit how we build technology at Nubank:
Listen to our stories on Spotify
Required Experience:
Senior IC
Key Skills
- Sales Experience
- Marketing
- Customer Service
- Communication skills
- Military Experience
- Retail Sales
- Product Demos
- Customer Support
- Product Management
- Product Development
- Unity
- Microscopy
About Company
Você finalmente no controle do seu dinheiro. Controle total do cartão de crédito e da conta 100% digital
