Demand Generation Manager (Digital Marketing)

Job Location : Andheri East
Shift Timings : 1pm - 10pm

About the Role

Drip Capital is seeking a highly strategic hands-on Digital Marketing professional to own end-to-end demand generation and brand building for the US market targeting SMBs. This is a high-ownership individual contributor role with direct impact on pipeline and revenue with the opportunity to build a team as the function scales.

Key Responsibilities:

Demand Generation & Pipeline Growth

• Own full-funnel demand generation across paid owned earned and outbound channels

• Define ICPs segments personas and quarterly pipeline targets for the US SMB market

• Launch and optimize campaigns to drive qualified leads and SQLs

Multi-Channel & Outbound Marketing

• Execute programs across Google LinkedIn Meta retargeting and other performance channels

• Own database strategy segmentation and outbound email campaigns

• Build nurture journeys using marketing automation tools

Brand Awareness & Market Development (US)

• Drive top-of-funnel visibility through webinars partnerships events PR and thought leadership

• Strengthen Drip Capitals credibility and trust among US SMB business owners

• Identify high-impact channels communities and platforms for market presence

Website SEO & Conversion Optimization

• Own website performance landing pages and CRO experiments

• Develop SEO-led content initiatives targeting high-intent searches

• Manage lead magnets gated assets and conversion workflows

Funnel Operations & Analytics

• Track CPSQL CAC ROAS pipeline velocity and revenue attribution

• Define lead scoring lifecycle stages and reporting dashboards

• Partner closely with Sales on qualification routing and follow-up

Requirements

• 48 years of experience in B2B digital marketing or demand generation

• Proven ability to drive qualified pipeline and revenue (not just leads)

• Hands-on experience with paid acquisition and outbound marketing

• Experience targeting US or international markets

• Strong analytical and data-driven mindset

• Ability to operate independently in a high-ownership role
  
  

Good to Have: Experience in fintech lending SMB marketing or marketing automation platforms (e.g. HubSpot GA4)

Who You Are

• Strategic thinker with strong execution capability

• Highly proactive creative and problem-solving oriented

• Comfortable building from scratch in an ambiguous environment

• Strong collaborator with Sales and leadership