B2B Event Marketing Manager (fmd)
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Job Summary
Short Description
SPREAD builds AI-powered software that helps leading manufacturers like BMW Mercedes-Benz Volkswagen Bosch and Rheinmetall master the complexity of software-defined products. Our Engineering Intelligence Platform turns disconnected technical data into usable insights enabling engineering teams to bring products to market faster more cost-effectively and with higher quality.
Recognized with the SPARK AI Innovation Award (Handelsblatt and McKinsey 2024) and listed among LinkedIns Top Startups DACH SPREAD is one of Europes fastest-growing AI companies.
Role
As an Event Marketing Manager you deliver pipeline outcomes by running the execution engine behind our field marketing program. You take ownership from brief to wrap up across trade fairs executive roundtables customer workshops webinars and invite-only dinners. You ensure every event has a clear objective a well-run attendee journey and measurable impact.
This role is built for progression. As you master execution you take on bigger ownership in the field marketing motion including event portfolio planning ABM plays messaging and program design. Over time you can grow into a full Field Marketing scope.
Your Mission
- Own end-to-end event execution including project plans timelines budgets and forecasts vendor sourcing and negotiation logistics on-site leadership and post-event wrap-up.
- Apply event-as-a-product discipline with a clear objective ICP and audience definition experience design communications plan and measurable outcome for every event.
- Partner with Account Executives SDRs and the Value Realization team to align on account priorities meeting targets lead capture and follow-up SLAs.
- Build the operational backbone using playbooks checklists run-of-show templates and a repeatable process that scales across multiple events in parallel.
- Coordinate promotion and the attendee journey with Content Brand and Digital covering invites landing pages email sequences reminders and day-of communications.
- Run measurement and reporting through campaign setup in CRM and marketing automation pipeline influence tracking post-mortems and recommendations to improve ROI.
- Manage assets and merchandise including booth inventory shipping signage swag and partner collateral.
What success looks like in the first 6 to 12 months
- Events ship on time on budget and with a consistently premium experience aligned to the SPREAD brand.
- Clear visibility into performance across attendance meetings set influenced pipeline and qualitative account impact.
- A reliable operating system where stakeholders know the process and execution does not depend on heroics.
Your Experience
- 3 years in B2B event management or field marketing with heavy event ownership ideally in SaaS industrial tech or other complex B2B environments.
- Proven ownership of full event cycles across formats including trade fairs plus smaller executive formats.
- Strong project management. You structure work manage dependencies and stay calm when things change.
- Commercial mindset with budget ownership vendor negotiation and comfort making trade-offs.
- Pipeline thinking. You partner with Sales and set up lead capture and follow-up workflows.
- Tooling confidence with spreadsheets event platforms and CRM or marketing automation such as HubSpot or Salesforce. Bonus points for Figma.
- Fluent English plus at least B2 German. Berlin-based happy to be hands-on on-site.
Nice to have
- Experience marketing to manufacturing automotive machinery or defense audiences or other engineering-heavy buyers.
- Sharp eye for design and brand consistency in physical spaces such as booths signage and decks.
- Comfort hosting executives moderating managing run-of-show handling speakers and managing stakeholders.
- Light copywriting skills. You do not need to be a brand writer but you can craft clear conversion-focused invites.
Why SPREAD
- Work on Agentic Engineering Intelligence and Product Twins that help leading manufacturers master software-defined complexity.
- High ownership and measurable impact. You work closely with Sales Marketing and leadership and you see your events translate into pipeline and relationships.
- Fast-growth environment with clear feedback strong talent density and a real progression path into a broader Field Marketing scope.
- Strong overall package with attractive compensation an annual learning budget and workation options.
- Mobility and wellbeing support through a Deutschlandticket mobility budget and an Urban Sports partnership.
- Time off and flexibility with 30 vacation days and one paid volunteering day per year.
- In-office perks including lunch provided three times per week.
Contact
Dmytro İefymenko
Köpenicker Str. 40c 10179 Berlin
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Key Skills
- Marketing
- Catering
- Organizational skills
- Hospitality Experience
- Management Experience
- HubSpot
- Event Planning
- Events Management
- Project Management
- Event Marketing
- Leadership Experience
- negotiation
About Company
Our Engineering Intelligence Graph, analytics hub & low-code collaboration environment form an intelligent layer on top of your existing engineering software stack. Our EI Graph database represents how mechatronic systems work. Together with our analytics hub, it connects all pro ... View more
