Working Student (mfd) – Outbound Marketing

Introduction

Outbound marketing is where pipeline gets built. While content and events pull customers in outbound is how we proactively reach the right decision-makers at the right companies with the right message. As an Outbound Marketing Working Student at FactFinder youre not cold-calling from a scriptyoure becoming a demand generation strategist. Youll research high-value e-commerce companies craft personalized outreach campaigns and work directly with our Sales and Marketing teams to generate qualified leads that turn into revenue.

This is your chance to:

• Master B2B SaaS demand generationone of the most valuable and in-demand marketing skills today
• Work directly with Benedikt (Mr. Outbound) and our BDR/AE teams on campaigns that drive real pipeline
• Learn account-based marketing (ABM) lead scoring and how modern B2B sales and marketing teams collaborate
• Build a portfolio with campaign metrics conversion rates and measurable business impact

Your mission

• Account Research & Segmentation (35%)
  • Research and identify high-potential B2B e-commerce companies across Europe (focus on mid-market and enterprise)
  • Build detailed account profiles: company size tech stack pain points key decision-makers
  • Segment accounts by industry revenue geography and buying signals (job postings funding rounds tech changes)
  • Use tools like LinkedIn Sales Navigator Crunchbase BuiltWith and our CRM to gather intelligence
  • Create target account lists for outbound campaigns
• Lead Validation & Enrichment (25%)
  • Validate and enrich lead data (emails phone numbers job titles company info)
  • Research individual prospects: what they care about recent company news social media activity
  • Score leads based on fit and buying intent (ICP match engagement signals timing)
  • Keep our CRM clean and up-to-date with accurate actionable data
  • Work with BDRs to prioritize high-value outreach targets
• Outreach Campaign Development (25%)
  • Write personalized email templates and LinkedIn messages that get responses
  • Collaborate with Benedikt and the marketing team to test messaging subject lines and CTAs
  • Develop multi-touch outreach sequences (email LinkedIn phone video)
  • Personalize outreach at scale using AI tools and automation (youll learn to use Notion AI ChatGPT for research and copywriting)
  • A/B test different approaches and iterate based on response rates
• Campaign Performance & Optimization (15%)
  • Monitor campaign metrics: open rates reply rates meeting bookings pipeline generated
  • Analyze whats working and whats notrecommend changes to targeting messaging or timing
  • Report on campaign performance to marketing and sales leadership
  • Contribute insights to our broader outbound strategy and ICP refinement
  • Document best practices and winning playbooks in Notion

Your profile

• Must-haves:
  • Currently enrolled in Bachelors or Masters program (Marketing Business Communications or related)
  • Fluent in German (C1) and English (B2)youll research companies and write outreach in both languages
  • Strong research and analytical skillsyoure a digital detective who loves digging for insights
  • Excellent writing skillsyou can write concise persuasive messages that get attention
  • Detail-oriented and organizedyou manage data lists and campaigns without making mistakes
  • Comfortable with ambiguityoutbound is iterative; not everything works the first time
• Nice-to-haves:
  • Prior experience in sales marketing or customer-facing roles (internship part-time job student consulting)
  • Familiarity with LinkedIn Sales Navigator CRM systems (HubSpot Salesforce) or sales engagement tools
  • Understanding of B2B SaaS business models and e-commerce/retail technology
  • Interest in psychology persuasion and how buying decisions are made
  • Experience using AI tools (ChatGPT Claude Notion AI) for research and content creation

THE JOY OF WORKING WITH US

• Real ownership not busywork: Youll own entire campaigns and account lists. Your work will directly generate pipeline and revenue for the company.
• Mentorship that matters: Work directly with Benedikt (Mr. Outbound) whos laser-focused on building a world-class outbound motion. Weekly feedback clear KPIs and hands-on coaching.
• Modern work culture: Hybrid flexibility AI-native workflows (youll use Notion AI ChatGPT and other tools daily) async collaboration transparent metrics.
• Career trajectory: Outbound marketing skills open doors to BDR sales demand gen and growth marketing roles at top SaaS companies. This is a launch pad for your career.
• Compensation & benefits: Competitive working student salary (15-17/hour based on experience) flexible hours around your study schedule modern tech setup team events learning budget.

Job Location

Pforzheim Berlin (hybrid)

Benefits

What youll learn & gain

• Hard skills:
  • B2B demand generation and account-based marketing (ABM) strategies
  • Prospecting lead research and data enrichment techniques
  • Copywriting for sales and marketing (emails LinkedIn messages landing pages)
  • CRM systems sales engagement platforms and marketing automation tools
  • Campaign analytics and conversion optimization
  • AI-powered research and outreach (prompt engineering for sales/marketing use cases)
• Soft skills & career development:
  • How to think like a buyer and understand customer pain points
  • Persuasive communication and storytelling for business audiences
  • Collaboration between Sales and Marketing teams (the smarketing model)
  • Data-driven decision-making and experimentation mindset
  • Weekly mentorship from Benedikt (outbound lead) and inclusion in marketing strategy sessions
• Network & exposure:
  • Work directly with BDRs AEs and Marketing leadershipsee how high-performing sales teams operate
  • Understand the full funnel: from cold outreach qualified lead demo closed deal
  • Build relationships with our international team and learn from seasoned GTM professionals
  • Letter of recommendation and LinkedIn endorsement upon successful completion