Brand Marketing Senior Lead
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Job Location:
Boston, NH - USA
Monthly Salary:
Not Disclosed
Posted on:
Yesterday
Vacancies:
1 Vacancy
Job Summary
Welcome to a rare moment in a brands life. The foundation is strong. The ambition is big. And the next chapter hasnt been written yet. Thats where you come in.
Were looking for someone who wants to help write that next chaptershaping how the world experiences Klaviyo as we grow from early momentum into something truly iconic.
A bit about you:
Dream big Check.
Consume culture voraciously Yup.
Not afraid to challenge conventions to create work that actually matters Absolutely.
As Senior Lead Brand Marketing youll have real ownership to shape our brandbuilding on whats working while bringing fresh ideas that break through the noise. As a hands-on leader youll partner with Klaviyos around the world to deliver brand campaigns across traditional channels while expanding our presence through influencer programs partnerships experiential and other awareness-driving ideas.
Youll help drive our global brand strategy as we scale toward household-name status working at the intersection of brand strategy creative excellence and data-informed marketing. This role is for an ambitious builder eager to make a measurable impactand have a lot of fun doing it.
Sound like your next chapter Take the reins of a brand with strong bones and help evolve it into something truly remarkable on the global stage.
How youll make a difference:
- Develop and oversee a holistic brand marketing strategy from positioning to idea development to KPIs - that drives awareness.
- Evolve and refine our brand strategy and positioning platform as needed to ensure it is evocative and differentiated.
- Lead integrated global brand campaigns across channels
- Lead brand amplification strategies for tentpole launch moments working closely with cross-functional teams.
- Develop and execute brand marketing initiatives across influencer experiential partnerships/sponsorships and other brand-building levers that extend reach.
- Manage relationships with agency partners to ensure strong collaboration.
- Partner cross-functionally with Creative Product Marketing Customer Marketing Social Media PR and International teams to ensure alignment across business objectives and collaboration of effort
- Working with our agency partners own brand measurement and campaign reporting to leadership leveraging insights to iterate and learn.
- Bring strategic rigor to brand planning by setting priorities sequencing initiatives and owning the brand calendar.
Who you are:
- 10 years of experience in brand marketing with some within technology B2B and/or B2B2C brands
- Proven track record building and scaling brands within high-growth companies
- A creative thinker who is also comfortable in the data. Strong creative judgment and the ability to give clear actionable feedback.
- Ambitious self-starter who lives and breathes brand strategy and is not afraid to bring a strong clear POV forward
- Experience executing multi-channel brand campaigns that have driven measurable awareness and business results
- Hands-on executor who thrives in both strategic planning and tactical implementation
- Excellent verbal and written communication skills with ability to inspire confidence
- Understanding of and experience with measuring brand health and campaigns
- A curious consumer of cultural and marketing content who can bring that curiosity into the work
- Excellent verbal and written communication skills with a strong storytelling point of view.
- Ability to thrive in a fast-paced dynamic environment and adapt quickly to changing priorities
- Passion for commerce retail and/or B2C businesses is a plus.
We use Covey as part of our hiring and / or promotional process. For jobs or candidates in NYC certain features may qualify it as an AEDT. As part of the evaluation process we provide Covey with job requirements and candidate submitted applications. We began using Covey Scout for Inbound on April 3 2025.
Please see the independent bias audit report covering our use of Covey here
Required Experience:
Senior IC
Key Skills
- Business Development
- Graphic Design
- Communication Strategies
- CRM
- Online
- Market Research
- Project Management
- SEO
- Content Marketing
- ROI
- Creative concepts
- Actionable Insights
- KPI
- Analytics
About Company
Klaviyo unifies AI-powered email marketing and SMS to drive growth, retention, and measurable results. Build personalized, omnichannel experiences across WhatsApp, ecommerce, and more with K:AI Agents.
