Marketing Strategy Sr. Analyst
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Job Location:
Monthly Salary:
Posted on:
19 hours ago
Vacancies:
1 Vacancy
Job Summary
Kaseya is the leading provider of complete IT infrastructure and security management solutions for Managed Service Providers (MSPs) and internal IT organizations worldwide powered by AI. Kaseyas best-in-breed technologies allow organizations to efficiently manage and secure IT to drive sustained business success. Kaseya has achieved sustained strong double-digit growth over the past several years and is backed by Insight Venture Partners ) a leading global private equity firm investing in high-growth technology and software companies that drive transformative change in the industries they serve.
Founded in 2000 Kaseya currently serves customers in over 20 countries across a wide variety of industries and manages over 15 million endpoints worldwide. To learn more about our company and our award-winning solutions go to and for more information on Kaseyas culture.
Kaseya is not your typical company. We are not afraid to tell you exactly who we are and our expectations. The thousands of people that succeed at Kaseya are prepared to go above and beyond for the betterment of our customers.
Marketing Strategy Sr. Analyst
Location: Vancouver Canada
Reports To:VP of Marketing Strategy
About the Role:
Kaseya is seeking a Marketing Sr. Analyst to help shape and optimize the companys global marketing strategy across its portfolio of IT and cybersecurity this highly visible role youll build comprehensive Power BI dashboards and reports that drive strategic decision-making while working cross-functionally to analyze performance trends evaluate market opportunities and support go-to-market initiatives that fuel growth and customer acquisition.
This role is ideal for a strategic thinker with advanced Power BI expertise strong analytical capabilities B2B experience and a passion for translating data into actionable insights through compelling visualizations and reports.
Key Responsibilities:
- Design and build executive-level Power BI dashboards and reportsthat provide real-time visibility into marketing performance pipeline health and ROI metrics
- Create automated reporting frameworksin Power BI to track strategic KPIs including brand reach pipeline velocity win rates CAC and market share
- Develop interactive data modelsthat enable self-service analytics for marketing leaders across demand generation product marketing and revenue operations
- Develop strategic marketing insights to inform GTM planning segmentation campaign prioritization and budget allocation
- Build Power BI reports integrating multiple data sources(Salesforce Marketo financial systems) to provide comprehensive campaign and channel performance analysis
- Analyze internal performance data alongside external market customer and competitive intelligence
- Partner with Revenue Marketing Product Marketing andRevOpsto align strategy across demand generation and pipeline creation
- Support strategic planning processes including quarterly and annual marketing reviews board reporting and campaign prioritization
- Design Power BI visualizations and modelsto assess ROI CAC and marketing contribution to revenue with drill-down capabilities
- Conduct customer lifetime value (CLV) modeling andcreate Power BI reportsto inform segmentation retention and marketing investment decisions
- Develop executive dashboardsfor board-level reporting on competitive moves market shifts and channel effectiveness
- Set and refine the long-term strategic vision for the marketing organization aligning goals across brands and business units
Requirements:
- 57 years in marketing strategy marketing analytics or GTM strategy (B2B SaaS or tech preferred)
- Advanced Power BI skills required must demonstrate ability to build complex reports DAX calculations data models and interactive dashboards from scratch
- Proven track record of developing and maintaining production-level Power BI reportsused by executive leadership for strategic decision-making
- Strong proficiency in SQL for data extraction and manipulation
- Experience with Excel (advanced formulas pivot tables data modeling)
- Deep knowledge of CRM/marketing platforms (Salesforce HubSpot Marketo) and integrating them into Power BI reports
- Demonstrated ability to turn data into strategy with clear actionable recommendations and compelling visualizations
- Experience supporting or owning strategic planning cycles and executive reporting
- Deep understanding of B2B SaaS marketing metrics and lifecycle
- Excellent communication presentation and stakeholder management skills able to present data stories to C-level executives
- Comfort working in a fast-paced acquisitive environment with multiple brands and business units
- Experience in a consultative role or marketing/strategy consulting background is a plus
Why Join Kaseya:
- Be a strategic thought partner in one of the fastest-growing IT management platforms globally
- Build the reporting infrastructure that powers executive-level decision-making across a multi-brand portfolio
- Work cross-functionally with Marketing Product Sales and Finance in a data-driven organization
- Make an immediate impact on how marketing drives business performance through world-class analytics and reporting
Join the Kaseya growth rocket ship and see how we are #ChangingLives !
Additional information
Kaseya provides equal employment opportunity to all employees and applicants without regard to race religion age ancestry gender sex sexual orientation national origin citizenship status physical or mental disability veteran status marital status or any other characteristic protected by applicable law.
Required Experience:
Senior IC
Key Skills
- Loyalty Marketing
- Marketing
- Google Analytics
- Pardot
- Attribution Modeling
- Pivot tables
- Salesforce Marketing Cloud
- Data Visualization
- Tableau
- Customer Segmentation
- Market Research
- Analytics
About Company
Kaseya's IT Complete is an integrated and cost-effective platform to manage everything in IT and security.
