Marketing Specialist Product and CLM
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Job Location:
Monthly Salary:
Posted on:
18 hours ago
Vacancies:
1 Vacancy
Job Summary
About Us
Nu is one of the largest digital financial platforms in the world with more than 127 million customers across Brazil Mexico and Colombia. Guided by our mission to fight complexity and empower people we are redefining financial services in Latin America and this is still just the beginning of the purple future were building.
Listed on the New York Stock Exchange (NYSE: NU) we combine proprietary technology data intelligence and an efficient operating model to deliver financial products that are simple accessible and human.
Our impact has been recognized by global rankings such as Time 100 Companies Fast Companys Most Innovative Companies and Forbes Worlds Best Bank. Visit our institutional page the role
Within the Product & Customer Lifecycle Marketing team this person will act as a Marketing Manager bridging the connection between the product team (Nubank Ultravioleta) and the marketing team to support the development of product launch and lifecycle management strategies in a customer-centric journey. This role has end-to-end responsibility for assigned projects which may include creating a product value proposition building narratives centered on consumer pain points and needs product positioning and the development of a Go to Market plan with complete CLM strategy and execution and the management of other marketing stakeholders (PR SEO Blog Site Campaigns Brand Experience Branding etc).
Youll be responsible for
- Track the new product and feature roadmap mediating discussions and reviews on product expansion and maturity (such as product-market fit) alongside segment leadership;
- Lead the development of the product marketing plan and Go-to-Market strategies in accordance with segment priorities and the marketing calendar;
- Be the guardian of the product narrative building guidelines and sharing knowledge about product narratives with multifunctional teams responsible for content (blog website etc) communication (In-app PR CLM Campaign etc) to ensure the plan is aligned with marketing and business objectives;
- Connecting analytical insights by closely monitoring product funnel performance and key business indicators while owning the product-specific marketing plan aligned with segment interests and objectives;
- End-to-end performance management: strategic alignment understanding of business objectives planning and implementation of communication flows copy elaboration monitoring and reporting of results to involved stakeholders;
- Combine product funnel analysis with a deep understanding of customer segments to drive engagement at critical lifecycle stages (e.g. onboarding at Nubank moments of delight or friction churn prevention...);
- In this position you will work closely with (1) the Analytics team in order to define test parameters monitoring and identification of business opportunities; (2) Product Managers to define where product journeys best fit into each phase of the clients life and how tocommunicate the value of these products; (3) the Marketing team in general to define strategies that leverage products across various communication channels.
We are looking for a person who has
- Previous experience with product marketing growth and CRM
- Knowledge of communication channels especially direct channels
- Experience in projects with multifunctional teams collaboration with stakeholders
- Executive structured and concise communication
- Analytical and problem-solving skills
- Experience in analyzing business and brand metrics
- Experience with multi-channel and multi-touchpoint journeys connected with brand tone of voice and brand positioning
- Process improvement and project management skills
- Ideally experience in technology companies or fintechs
- Advanced English
Our Benefits
- Chance of earning equity at Nubank
- Food/ Meal Card (Vale-Refeição and/or Vale Alimentação)
- Public Transportation Commuting Benefit (Vale-Transporte)
- NuCare Psychological Financial and Legal Assistance Program
- Life Insurance
- Medical Plan
- Dental Plan
- NuLanguage Language Course Program
- Nucleo - Our learning platform of courses
- Extended Parental Leave
- Daycare Allowance
- Parental Consultancy
- Work-from-home Allowance
- Gym Partnerships
- 30 days of paid vacation
- Relocation Assistance Package if applicable
Work Model for this Role
- Option 1: Hybrid 2-3 times/week: Our hybrid work model brings us to the office at least twice a week on strategic days designed to maximize team connection and collaboration. For more details visit how we build technology at Nubank:
Listen to our stories on Spotify
Required Experience:
IC
Key Skills
- Sales Experience
- Marketing
- Customer Service
- Communication skills
- Military Experience
- Retail Sales
- Product Demos
- Customer Support
- Product Management
- Product Development
- Unity
- Microscopy
About Company
Você finalmente no controle do seu dinheiro. Controle total do cartão de crédito e da conta 100% digital
