Paid Media Manager
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Job Location:
Cape Town - South Africa
Monthly Salary:
Not Disclosed
Posted on:
18 hours ago
Vacancies:
1 Vacancy
Job Summary
South Africas leading online retailer is looking for a highly talented Paid Media Manager to join our team in Cape Town.
We are a young dynamic hyper growth company looking for smart creative hard-working people with integrity to join us. We offer a market related Total Remuneration Package which allows full flexibility according to your needs a great work environment and a promise that you wont be bored as long as you are prepared for a challenge and want to build something great.
The purpose of the role is to drive maximum investment return (ROAS) across all performance advertising channels for brands as a part of the Retail Media offering.
This position reports to the Head of Performance & Projects
Your responsibilities will include:
- Advanced Campaign Execution: Lead the hands-on end-to-end execution advanced optimization and daily management of all paid media campaigns including SEM (Google Search & Shopping) Social (Meta TikTok) Display & Video (DV360)
- Performance Optimization & ROI: Implement and relentlessly refine advanced bidding strategies (e.g. value-based bidding) calibrated for the brands Customer Lifetime Value (CLV) and/or ROAS targets.
- Audience & Profitability Focus: Design and implement sophisticated audience segmentation strategies to isolate target and scale high-CLV customer cohorts and drive new customer acquisition at a profitable CAC for the brands.
- Incrementality & A/B Testing: Develop and execute a robust testing roadmap including creative/copy tests landing page tests and incrementality tests (e.g. geo-lift conversion lift) to validate media spend effectiveness.
- Technical Mentorship: Act as the technical lead and mentor for the Retail Media team guiding them in platform best practices optimization techniques and data analysis.
- Analytics & Reporting: Conduct deep-dive analysis segmenting performance by new-to-brand vs. returning customers customer profitability and CLV cohorts to provide actionable insights.
Output:
- Primary Mandate: Consistent delivery of core performance KPIs (e.g. ROAS Revenue Customer Lifetime Value (CLV) and CAC).
- Efficiency: Measurable improvement in portfolio efficiency (ROAS/CAC) driven by advanced bidding audience segmentation and incrementality-focused testing.
- Actionable Incrementality Insights: Conclusive data-backed results from incrementality tests that directly inform the Head of Paid Medias budget allocation strategy.
- Execution Quality: Flawless best-in-class campaign execution across all platforms with 100% budget pacing accuracy.
- Team Development: Successful mentorship and measurable technical upskilling of junior team members.
Qualification & Experience:
- A Degree is required within Marketing Statistics Mathematics or Computer Science.
- 5-7 years of hands-on experience in a paid advertising role.
- Proven demonstrable experience in a large-scale fast-paced e-commerce environment.
- Certifications: Google Ads (Required) Google Analytics (Required).
Attributes Required:
- Expert-level hands-on proficiency with the Google Ads suite (Search Shopping App Display).
- Expert-level hands-on proficiency with Meta Ads (Facebook/Instagram).
- Strongly proficient with the Google Marketing Platform (SA360 DV360).
- Proven experience with Mobile App Marketing (Acquisition and Retention).
The Environment:
- employees are entrepreneurial and dynamic smart customer- centric fun and have the shared ambition of being the leading e- commerce company in Africa.
- We have fun work hard take ownership work in teams to create solutions and are always open to direct feedback/new ideas on where we can improve.
- We are short on ego and high on output.
- We are doers and not only thinkers its all in the execution after all.
- We love what we do and what we are creating.
- We seek to employ an Extra Ordinary Mind whois Smart has Integrityand is Hardworking.
If you meet the above you are an Extraordinary Mind so come and join us!
Takealot Group is an Equal Opportunity Employer. We encourage applicants from the previously disadvantaged groups and people with disabilities to apply.
Required Experience:
Manager
Key Skills
- Digital Marketing
- Marketing
- Google Analytics
- Google Docs
- Facebook Advertising
- Google AdWords
- Google Marketing Platform
- Google Ads
- Media Buying
- Media Planning
- Social Media Management
- DoubleClick
About Company
South Africa's leading online store. Fast, reliable delivery to your door. Many ways to pay. Shop anything you can imagine: TVs, laptops, cellphones, kitchen appliances, toys, books, beauty & more. Shop the mobile app anytime, anywhere.
