Product Marketing Lead Launches

Were looking for a Product Marketer whos excited to help shape how the world understands Klaviyo.

This role sits at the heart of our product storytelling. Youll help define the big-picture narrative that brings our products platform and vision together and make sure it shows up clearly and consistently everywhere from launches and campaigns to executive keynotes and major events.

Youll play a meaningful role in how Klaviyo is positioned with the market with executive and functional buyers and across our internal teams. That means getting deep into our products understanding the problems our customers are trying to solve and translating all of that into messaging thats clear compelling and genuinely useful.

A big part of this role is launches. Youll help lead go-to-market efforts for major product and platform moments working closely with Product R&D and cross-functional partners to turn innovation into stories that drive excitement adoption and momentum.

Youll also contribute to flagship events and keynote storytelling partnering with leadership to shape the narratives we share when Klaviyo is on its biggest stages.

If you love connecting dots care deeply about how things are said not just whats shipped and want to grow alongside a collaborative fast-moving team wed love to talk.

How Youll Make a Difference:

• Tell Klaviyos big story and connect it to our products
  Help define and evolve Klaviyos portfolio narrative. Create messaging that ties our products to our broader company story and keeps that story consistent across launches campaigns content and events.
• Bring launches to life
  Partner with R&D fellow PMMs and the field to bring new features and capabilities to market. Youll help shape messaging that makes complex ideas simple differentiated and exciting.
• Build connected cross-product narratives
  Dig into how Data AI Marketing Service and Analytics work better together and turn those insights into clear stories about the value of using Klaviyo as a platform..
• Stay curious about whats next
  Keep a pulse on market shifts like social commerce or how restaurants and CPG brands are evolving and tech trends like agentic AI. Use what you learn to inform our messaging and point of view.

Who You Are:

• You have 8 years of product marketing experience in a SaaS environment
• Youre strong in messaging and positioning and enjoy distilling complex products into clear compelling value
• Youre a self-proclaimed word nerd who cares deeply about language nuance and how small wording choices shape big perceptions
• You care about storytelling especially at the platform or portfolio level
• Youre customer-first and think deeply about how messaging lands with real people in the right moments and channels
• Youre an excellent writer with a sharp eye for words structure and clarity
• You collaborate easily across teams and know how to keep projects moving
• Youre curious growth-minded and eager to build fluency across products markets and trends
• Bonus: Youve helped drive awareness or adoption for new products or major feature launches

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