VP of Product Innovation

The role

This leader owns the Plexus global product portfolio end-to-end from ideation and scientific validation through launch lifecycle management and education. At a critical inflection point in the companys growth this role will build and execute a forward-looking innovation pipeline that strengthens Plexus leadership in health and wellness.

This is an autonomous enterprise-level leadership role responsible for delivering measurable portfolio growth while fostering a people-first high-performance culture.

Employee value proposition

This is a unique opportunity to own the full product lifecycle at a pivotal stage of Plexuss growth with enterprise-wide visibility and meaningful impact. The role offers the autonomy to build and lead a best-in-class innovation engine while shaping the future of the companys health and wellness portfolio. It provides the chance to drive strong business performance while keeping people and culture at the center delivering results without compromising collaboration quality or team engagement.

Key Performance Objectives

1. Deliver a Clear 23 Year Product Innovation Roadmap

• Establish and execute a rolling 3-year innovation renovation and reformulation pipeline.
• Introduce differentiated science-backed products that strengthen Plexus competitive positioning.
• Identify strategic product exits (quits) based on performance margin or brand alignment.
• Ensure new launches meet revenue margin and adoption targets.

1. Build a High-Performance Synergistic Product & R&D Organization

• Align Product Development and R&D into a cohesive innovation engine.
• Create strong cross-functional collaboration with Creative Digital Sales Supply Chain and Finance.
• Develop team capabilities in scientific storytelling commercialization and lifecycle optimization.
• Foster a culture of quality safety creativity accountability and innovation.

1. Lead Market-Responsive Innovation

• Maintain a strong pulse on emerging health nutraceutical weight management and wellness trends (domestic and global).
• Translate scientific and consumer insights into commercially viable concepts.
• Respond quickly and strategically to shifts in consumer behavior or market conditions.
• Drive ingredient and delivery system innovation with strong sourcing partnerships.

Core Performance Accountabilities

• Drive global strategic product innovation across all categories.
• Develop highly differentiated products with efficacious benefits clearly communicated to customers.
• Own ideation through go-to-market execution including:
• Concept creation
• Formula development
• Claims strategy and validation
• Pricing strategy and COGS optimization
• Launch planning and post-launch performance tracking
• Lead portfolio lifecycle management including ROI analysis and optimization.
• Collaborate with Creative and Digital teams to translate strategy into compelling campaigns that drive sales.
• Own product education strategy strengthening storytelling claims clarity and ambassador enablement.
• Present innovation strategy to executive leadership external partners and scientific advisory groups.
• Operate effectively in a fast-moving environment requiring agility strong decision-making and occasional off-hours support during launches.

Performance Qualifications

Experience & Expertise

• 12 years in product innovation product marketing and/or R&D within health and wellness.
• 5 years in a Director-level (or above) leadership role.
• Proven success launching efficacious science-backed products from concept to commercialization.
• Demonstrated experience growing and scaling product organizations.
• Strong understanding of consumer trends and scientific advancements in nutraceuticals and wellness.
• Experience managing pricing strategy margin optimization and ROI analysis.

Leadership & Capability

• Strategic thinker with operational execution discipline.
• Comfortable making high-stakes decisions under compressed timelines.
• Skilled at navigating complexity conflict and cross-functional dynamics.
• Strong executive presence and presentation skills.
• Experienced in managing or collaborating with Scientific Advisory Boards.
• Bachelors degree required (Business Marketing Nutritional Sciences Food Science Biochemistry or related field).

About Plexus

Founded in gut health. Experts in microbiome. Plexus Worldwide headquartered in Scottsdale Arizona is a renowned direct-selling company recognized as a top employer. Over the past 17 years Plexus has dedicated itself to promoting hope health and happiness through its scientifically backed innovative dietary supplements weight management products and personal care products sold primarily through Plexus Brand Ambassadors. As a six-time Best Places to Work awardee Blue Zone-approved employer and an AZ Most Admired Company Plexus prides itself on its robust organizational culture and commitment to community support and philanthropy. Our team is driven by a shared mission to empower individuals to achieve their health and wellness goals while offering additional income through the sale of products. Join us to be part of a team that values people innovation wellness and community impact.

Our Core Values

We contribute to the overall growth and success of Plexus by embracing the Plexus core values:

• We are One Plexus.
• We are accountable.
• We get the job done right.
• We empower others.

Benefits

• Highly rated and competitive medical plans.
• 401k with company match and immediate vesting.
• 1-on1 personalized health coaching.
• Many other voluntary benefits.

To learn more about Plexus Worldwide please review our careers page at you for taking the time to apply for an opportunity with our One Plexus team! If you had any issues during the application process please contact us directly at .

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