Director of Group Strategy

JOB SUMMARY

Leads business evaluation activities and staff in a given cluster. Position has overall responsibility for communicating group strategy and evaluating all group sales opportunities in partnership with the Sales Manager handling the opportunity. After total customer and opportunity consideration determines the optimal pricing options or alternate date/property options for each lead. Facilitates the evaluation process with the inclusion of customer intelligence as provided by the Sales Manager ensuring a fast and accurate response to all group sales opportunities. Ensures that revenue and profit are maximized by effectively calculating the displacement of other business and the price-point(s) that will make the business profitable. Provides the sales team decision-making considerations and analysis philosophies to support and assist sales team with tools and resources to understand how the group strategy and opportunity evaluation is determined. Serves as a sales and customer advocate for the hotel(s) on behalf of Revenue Management.

CANDIDATE PROFILE

Education and Experience

2-year degree from an accredited university in Business Administration Finance and Accounting Economics Hotel and Restaurant Management or related major; 4 years experience in the revenue management sales and marketing or related professional area.

OR

4-year bachelors degree from an accredited university in Business Administration Finance and Accounting Economics Hotel and Restaurant Management or related major; 2 years experience in the revenue management sales and marketing or related professional area.

CORE WORK ACTIVITIES

Analyzing and Reporting Revenue Management Data

Compiles information analyzes and monitors actual sales against projected sales.

Identifies the underlying principles reasons or facts of information by breaking down information or data into separate parts.

Analyzes information and evaluates results to choose the best solution and solve problems.

Uses computers and computer systems (including hardware and software) to program write software set up functions enter data or process information.

Generates and provides accurate and timely results in the form of reports presentations etc.

Provides sales employees business evaluation decisions analysis and philosophies.

Performs displacement analysis.

Conducts need date evaluations and communicates information to Market Strategy and Revenue Analysis.

Maintains and updates all strategy tools including GPT Group Strategy Documents NGS Need Date/Distressed Date Documents Strategic Booking Pace Funnel Tools (long and short term) and Pace/HOL Tool.

Managing Revenue Management Projects and Strategy

Updates market knowledge and aligns strategies and approaches accordingly.

Achieves and exceeds goals including performance goals budget goals team goals etc.

Establishes long-range objectives and specifies the strategies and actions to achieve them.

Takes a predetermined strategy and drives the execution of that strategy.

Demonstrates knowledge of job-relevant issues products systems and processes.

Explores opportunities that drive profit create value for clients and encourage innovation; challenges existing processes/systems/products to make improvements.

Partners with Sales team and seeks to understand customer value for property and the company throughout the business evaluation process

Understands and accurately represents individual property sales needs.

Facilitates the sales process by ensuring fast and accurate response to all sales leads.

Determines pricing options for leads group transient and catering.

Serves as the sales and customer advocate for the hotels.

Provides recommendations to improve effectiveness of revenue management processes.

Communicates market direction to revenue management sales and hotel leaders.

Understands and communicates the value of the company as it relates to franchise partnerships and revenue management opportunities.

Promotes and protects the companys brand equity.

Participates in the weekly and long range forecasts.

Participates in quarterly regional reviews.

Works with sales strategy team to ensure proper pricing and positioning of the properties in the market.

Attends sales strategy meetings to obtain input on weekly and overall sales strategy.

Participates in the development of market strategy for city-wide and area-based events.

Establishes group ceilings thresholds and patterns for short and long term strategy.

Conducts group strategy review meetings to review all group activity (i.e. trends pace ADR future years and crossover goals projections etc.).

Building Successful Relationships

Understands and meeting the needs of key stakeholders (owners corporate guests etc.).

Develops and manages internal key stakeholder relationships.

Provides targeted and timely communication of results achievements and challenges to the stakeholders.

Leading Discipline Teams

Utilizes interpersonal and communication skills to lead influence and encourage others; advocates sound financial/business decision making; demonstrates honesty/integrity; leads by example.

Attends meetings to plan organize prioritize coordinate and manage activities and solutions.

Provides business evaluation functional expertise and leadership to sales.

Managing and Conducting Human Resources Activities

Interviews and hires employees with the appropriate skills to meet the business needs of the units.

Develops implements and maintains a departmental orientation program for employees to receive the appropriate new hire training to successfully perform their job.

Uses all available on the job training tools for employees.

Communicates performance expectations in accordance with job descriptions for each position and monitors progress.

Conducts employee performance appraisals according to Standard Operating Procedures.

Additional Responsibilities

Informs and/or updates the executives the peers and the subordinates on relevant information in a timely manner.