Head of Performance Marketing

Are you a performance marketing expert who thrives on driving measurable growth at scale As Head of Performance youll be the technical engine behind our demand generation strategy across all three brands: HousingAnywhere Kamernet and Studapart.

Were on a mission to become the go-to destination for students across Europe to find a trusted home away from home. We make every step of the rental journey simple and seamless so students can focus on what really matters: studying exploring and growing.

With HousingAnywhere Kamernet and Studapart under our roof were Europes largest student rental platform.

Youll find us in Rotterdam Paris and Cergy always guided by our four core values: Ownership We are enablers We are changemakers and We are connectors.

Join us in empowering students unlock their potential through a safe online rental experience.

Your team

You will be joining the Marketing team as a senior leader reporting directly to the VP of Marketing. Youll manage a high-performing team of 6 specialists and work closely with Regional leaders Product Data and Brand teams to drive sustainable profitable growth. across three distinct brands and multiple European markets.

Your role and Impact

As Head of Performance you will be responsible for scaling and optimizing our entire demand generation engine including paid and organic acquisition across all three brands in the group (HousingAnywhere Studapart and Kamernet) and multiple European markets delivering efficient and predictable customer acquisition.

This is a hands-on role in which youll split your time between strategic planning and technical execution. Youll be the go-to expert for all things performance marketing from campaign optimization to attribution modeling.

Your responsibilities will include:

• Develop and own the overarching performance marketing strategy for the HousingAnywhere Group (HousingAnywhere Studapart Kamernet) delivering efficient and predictable user acquisition.
• Lead the strategy and execution of our multi-million euro performance marketing budget across paid and organic channels managing forecasting allocation reporting and optimization across all three brands to maximize ROAS.
• Build lead and mentor a high-performing performance marketing team fostering a data-driven culture of experimentation accountability and continuous improvement.
• Direct the groups organic growth strategy by owning the global SEO roadmap collaborating closely with Product Engineering and Content teams on technical SEO content and link-building.
• Champion a sophisticated analytics framework implementing advanced attribution models to accurately measure the full-funnel impact of each channel and inform strategic decisions.
• Drive automation creative testing and personalization at scale. Identify test and scale new acquisition channels and growth levers beyond the current core mix.
• Lead the technical implementation of tracking infrastructure attribution models and analytics frameworks. Partner closely with Product Engineering Brand and Data teams to optimize the end-to-end user journey drive conversion rate optimization (CRO) improve CAC LTV and ROAS and test new growth opportunities.

Your profile

• 7 years of experience in performance marketing or growth with at least 3 years in a leadership role managing multi-million annual budgets across multiple channels and markets.
• Proficiency in major paid platforms (Google Ads Meta Ads) with proven track record in driving growth through paid and organic channels and scaling acquisition programs in B2C or marketplace environments (international experience is a plus).
• Deeply technical and hands-on: you can personally set up conversion tracking debug pixel issues write SQL queries build complex attribution models or API integrations and optimize bidding algorithms and measurement frameworks to effectively assess and predict channel performance.
• Strong analytical mindset and communication skills. You can translate complex data into actionable insights and clear business impact.
• Leadership experience managing high-performing teams with a track record of developing talent and building collaborative data-driven cultures.
• Ability to thrive in a fast-paced high-growth environment. Prior experience in a two-sided marketplace is strongly preferred.
• Passion for experimentation innovation and continuous improvement. Curious and up to date with the latest trends in AI automation and performance tools.

Whats in it for you

• Unlimited paid holidays minimum-based not maximum!
• Position based in our Rotterdam office with a hybrid working policy (2 office days).
• Flexibility to work remotely for up to 2 months per year!
• 1000 EUR personal development budget.
• Complete coverage for commuting.
• Personal equipment including a laptop and ergonomic setup.
• Gym membership discount with GoVital or OneFit.
• Dutch/English classes budget.
• Variable pension scheme.
• Diverse international community (46 nationalities).
• Pet-friendly office in Rotterdam city centre.
• Team-building events and after-work drinks every Friday.

What can you expect from our hiring process Read more here.